Huawei Singapore had sold more than 1,000 units of its new mid-range smartphone, HUAWEI nova 3i, during their roadshow at the Waterway Point last Saturday.
The record was a boost for the Chinese company that has been trying to keep their smartphones affordable and still retain premium features that consumers can enjoy.
Priced at S$398, the nova 3i sports features an all-new Kirin 710 chipset, world’s first four AI cameras, 3D Qmoji and all light conditions facial unlock.
With features commonly found in higher-end smartphones but at a fraction of the cost, the launch of the nova 3i now poses a challenge to other smartphones manufacturers to raise the bar for their next flagship or mid-range smartphones.
Managing Director of Huawei Singapore Consumer Business Group, Mr Cheng Jiangfei said:
“The response that we have received from the public has been phenomenal and reaffirms our commitment to bring meaningful innovation at an affordable price-point to mass consumers. We are grateful for all the support from our customers, telecommunication operators and media partners who have made the nova 3i a success!”
One of the owners of the new HUAWEI nova 3i was 43-year-old, Mr Joseph Lim, who queued with his father at the stroke of midnight for the launch.
Mr Lim said:
“The features and price of the phone are very attractive and is beyond what other regular phones provide, especially for its price. With all the different features like storage space and a bigger screen, it’s totally worth the wait and value.”
The pair bought four sets of the smartphones for their family.
Another two new owners of the nova 3i were 23-year-old Ms Michelle Sim and her sister, 24-year-old Ms Stella Sim. They travelled down to Waterway Point from Tiong Bahru at 7.30am for the launch.
They shared that “they were drawn to the specifications, design and the attractive price tag of the phone.”
The HUAWEI nova 3i is available at all Huawei Concept Stores, local telecommunication operators, selected consumer electronic stores, authorised mobile retailers and selected online marketplaces. Huawei customers will also be entitled to a 2-year warranty with any smartphone purchase.