Huawei rises above Apple in global market share

In a preliminary data collated by market research firm, International Data Corporation (IDC), Huawei has taken over Apple‘s position as the world’s second-largest smartphone vendor for the first time in almost a decade, based on the number of devices shipping in quarter two of 2018.

The last quarter saw Chinese manufacturer shipped out 54.2 million devices, which took up 15.8 per cent of the global market share. Apple is now third in place with 12.1 per cent. Samsung continues to lead with 20.9 per cent.

Managing Director of Huawei Singapore Consumer Business Group, Mr Cheng Jiangfei said:

“We have come a long way as a consumer brand and we are deeply humbled to be recognised as the world’s second-largest smartphone vendor that reinforces our foundations as a premium global brand. At Huawei, we are committed to offering premium and reliable technologies that resonate with our customers. Our latest technological advancements are supported with a continuous investment in research & development. Last but not least, we would not have been able to achieve this milestone without the support of our dedicated customers and partners that we are extremely grateful for.”

According to leading global technology market analyst firm, Canalys, the record-high market share was also contributed through the strong performance of the HUAWEI P20 series.

Canalys Analyst, Mo Jia said:

“Huawei has accelerated its adoption of new technologies this year, focusing on AI with its NPU chipsets and on imaging with its triple-camera setup. Its efforts have paid off. The P20 and P20 Pro sold faster than their predecessors in their launch quarter. Outside of China, the P20 and P20Pro more than doubled the shipments of the P10 and P10 Plus.”

Huawei could be set for another excellent quarter after the overwhelming response for the HUAWEI nova 3i launch. And with their Mate series on the horizon, Huawei could hold onto the second spot for a more extended period.

All eyes are now on Apple to see if they can bounce back with the impending launch of their next iPhone.