monday.com Ltd. has announced what it describes as the most significant change in its history, repositioning from a work management platform to an AI Work Platform where human employees and AI agents collaborate within shared workflows.

The announcement is pitched directly at the Southeast Asian market, where AI adoption remains uneven. Singapore’s Ministry of Manpower AI adoption survey found that 71.5% of firms in the city-state have yet to adopt AI in any form, and only 3.8% have integrated it into core operations — a gap that widens further across the region.

Agents Built Into the Work, Not Bolted On

At the centre of the platform are AI agents built natively into monday.com that any team member can configure and deploy without technical expertise. The agents draw on live data across departments to plan, coordinate, and execute tasks — including drafting campaigns, qualifying leads, closing support tickets, onboarding new hires, and processing purchase requests — under human supervision.

The platform also launches one-click connectors to leading AI models including Anthropic‘s Claude, Microsoft 365 Copilot, and OpenAI’s ChatGPT, giving enterprises the flexibility to integrate their preferred large language model into existing monday.com workflows.

Additional capabilities include access to multiple LLMs through monday’s AI Platform Gateway, AI-powered development tools in monday vibe, and a redesigned mobile app consolidating Sidekick and agent management in a single interface.

Closing the Gap Between AI Investment and AI Impact

“Our customers are running real businesses in a world that’s changing fast, and they need a platform built for that reality,” said Roy Mann, co-founder and co-CEO of monday.com. “monday.com is now a place where people and agents work side by side.”

Co-founder and co-CEO Eran Zinman framed the shift as an obligation to the company’s 250,000 existing customers. “We have 250,000 customers running their business on monday.com, and we owe them more than another AI feature. We owe them a platform built for what comes next.”

The move addresses a documented enterprise challenge: while organisations have broadened AI access by around 50%, only a quarter have moved 40% or more of AI experiments into production, and just 34% are using AI to drive meaningful business transformation, according to Deloitte research cited by the company.

monday.com is positioning its embedded agent model — where AI operates within the same permissions, governance, and data environment the business already uses — as the path from pilot to production for organisations across Southeast Asia.