SevenRooms, a global guest experience and retention platform for the hospitality industry, has launched Pre-Shift, a new product feature aimed at streamlining pre-service meetings for restaurant operators and their staff. The tool provides operators with a real-time and unified view of everything they need before each shift, and saves employees’ time by offering an out-of-the-box informational report.

With ongoing labour shortages, Pre-Shift is a crucial tool for operators who want to save time on administrative tasks such as pulling guest and reservation data to optimise a team’s pre-shift meeting with all stakeholders. Instead of paper print-outs and laborious briefing forms, Pre-Shift allows teams to leverage rich customer data with up-to-the-minute information on every guest joining during that shift.

Pre-Shift enables all staff to access key information they need to deliver exceptional service, build guest loyalty, and keep up with diner expectations as they continue to evolve. Whether it’s the maître d’, host, server, or back-of-house employees, the tool highlights valuable insights such as allergy information, dining preferences, previous experiences with the restaurant, and positive/negative reviews. It also provides a quick snapshot of that day’s notes on menu specials, private events, or special requests, making it easy for staff to reference quickly throughout the service.

The Pre-Shift feature helps restaurants deliver personalised hospitality at scale with invisible technology. Guest and reservation data can be accessed on the fly without double clicks or additional navigation via iPhone and iPads for the utmost convenience. No other reservation management product on the market today offers such a robust overview with automated guest data incorporated into its dashboard, saving operators time as they set up for service.

“All of our restaurants were thrilled to begin working with the Pre-Shift feature,” said Desiree Jane Silva, co-founder of the Sago House Group. “Because of this, Pre-Shift’s seating requests filter and customisable large parties filter, are huge time savers, and our front and back of house teams can easily see important details like which guests booked our dinner experience.”

Allison Page, Co-Founder & Chief Product Officer at SevenRooms, said: “Our new Pre-shift view takes that magic one step further by strategically aggregating the most important guest insights before service even begins. We seamlessly take the data available for a shift and serve up key insights that the front of house should be aware of heading into service – for instance, guests with a high propensity to spend, guests who have previously left negative reviews, guests with allergies, and more. Pre-Shift provides operators a real-time, unified view that takes pre-service preparation to a whole new level, ultimately providing guests with exceptional, frictionless experiences.”