Motorist to invest $250,000 yearly to build Singapore’s largest home for virtual car communities

Motorist to invest $250,000 yearly to build Singapore’s largest home for virtual car communities

There are dozens of car clubs and car forums in Singapore  today that aim to bring like-minded motorists together. Often, motorists who drive the same  make and model would like to get connected to exchange ideas, tips and even participate in  physical events, road trips, and have a great time together! However, there isn’t a single  recognisable go-to platform for everyone to come together. 

Homegrown motoring super-app Motorist aims to change all of that by creating a single,  recognisable home for all car communities here through the launch of Car Group Chat – the  latest feature on its app, hoping to create a vibrant and engaging community for its users. In Car Group Chat, each car model will have its own unique chat group. For example, Audi  A4, Mazda 2, Toyota Corolla, and Ferrari* will each have their own group chat. Car Group Chat was soft launched in July (2021) and has already attracted about 20,000 users in over  400 group chats to date, which is an extremely exciting prospect. 

Car Group Chat was officially launched this October and the goal for the first year (by end  2022) is to attract 100,000 members in 1000 group chats. From the 1000 group chats, Motorist  aims to scale up at least 100 of these existing groups to achieve a super group status – a  group consisting of at least 500 members of like-minded and helpful individuals to help build  the community.  

With the Motorist app being able to verify users through their vehicle license plate and the  owner’s data, over 75 percent of their existing users are considered verified. This is crucial  when it comes to the usage of this app as it allows consumers to know that they are  communicating with genuine car owners or at least a proxy of the car owner. 

Damian Sia, founder and CEO of Motorist said: “A long-standing issue with virtual  communities is that you can never be sure if the people around you really know their stuff. We  are excited to offer users the opportunity to verify if others are genuine car owners and hope  that this will foster more meaningful discussions. Our long-term goal is to nurture tight-knit  communities with leaders who are truly passionate about the vehicles they love.” 

To achieve their long-term goal of nurturing these tight-knit communities, Motorist will be  investing $250,000 for the group administrators to manage the car group chat communities  (up to $5000 funding per car group chat community) that can be used to organise community  bonding events such as road trips and giveaways. 

The hunt for these top 50 chat groups will run from now till 31st December 2021 and the  elected administrators can plan how they will use their funding for 2022. The process will  repeat itself with newly elected group administrators the year after.

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  • Hello! I’m Mark, the founder of techcoffeehouse.com. I love a good plate of Chicken Rice. So, if you have a story as good as the dish, HMU!

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