Just in time for “World Earth Day” on 22 April, Womanizer launched a sustainable world first: Premium eco – the first biodegradable and recyclable Pleasure Air toy. About seven years ago, Womanizer revolutionized the sexual wellness industry for the first time by developing the first product that stimulates the sensitive nerve endings of the clitoris contactless with gentle air waves. With the development of the patented and innovative “Pleasure Air Technology”, the brand has created a completely new category.
The new Premium eco is available from 22 April 2021 at a retail price of SGD $280.
Premium eco: An orgasm shouldn’t cost the earth
Premium eco is inspired by the best-selling Womanizer Premium. Instead of ABS, however, the product is made of Biolene – a bioplastic made from 70 percent natural materials (mainly corn starch), making it biodegradable and recyclable. Premium eco also features a replaceable and rechargeable battery, which extends the product’s runtime. Thanks to the modular design, the toy is also easy to take apart compared to other products. Thus, those who need to part with the product can dispose of the individual parts according to the applicable guidelines.
Furthermore, the packaging is 100% plastic-free and is made of FSC paper, which can also be recycled. In addition, a shortened charging cable, a protective bag made of 100% organic cotton and a brief instruction manual are included. With every purchase of the Premium eco, Womanizer also plants a tree and works with One Tree Planted to do so.
Of course, Premium eco also comes with the patented Pleasure Air technology, promising a new kind of stimulation and an extraordinary orgasm. Premium eco has 12 intensity levels and is equipped with the Smart Silence function. So, the product doesn’t start stimulation until it makes contact with the skin, until then it’s in standby mode.
Andrea Tan, Singapore-based Certified Sex, Love & Relationship Coach, said: “At a time when the sexual wellness industry is growing extensively, I am excited that Womanizer is launching Premium Eco as their first sex toy that is recyclable and has biodegradable materials. This is intentional innovation at its best, allowing us to explore quality pleasure toys along with our sustainable lifestyles and choices.”
Singaporeans can make an impact for a more sustainable lifestyle
As Singapore accelerates sustainable development with The Green Plan 2030, a recent survey showed that sustainability is a key concern, with 80% of consumers saying that they care about the environment, and 32% added that they would make most purchasing decisions based on product sustainability and environmental impact. With the Premium Eco, Womanizer joins the growing eco-conscious community in Singapore.
Clear sign: Crowdfunding campaign fully funded in 48h
At the end of March, Womanizer launched a global crowdfunding campaign with a funding goal of USD 20,000 (about SGD $26,500) and set an example. In just 48 hours the campaign was fully funded. Womanizer views this success as confirmation that sustainable sex toys are in demand and the future of the sexual wellness industry. The entire amount will be donated to One Tree Planted.
According to Johanna Rief, Head of Sexual Empowerment at Womanizer, “The sexual wellness industry has grown extremely in recent years and the products are gaining more and more social acceptance. But as in many other industries, issues like plastic and environmental awareness are omnipresent and long-term solutions and approaches need to be found for this – for our and all future generations. Premium eco is a first of many steps for Womanizer to make us more sustainable as a company.”
- Material: Biolene
- Patented Pleasure Air Technology
- Smart Silence function
- Replacable battery
- Recyclable due to modular design
- 12 intensity levels
- Price: SGD $280
- Color: Rose
The new Premium eco is available from 22 April 2021 at a retail price of SGD $280. Customers can purchase it from Guardian.