More than a decade ago, Huawei was one of the dormant brands that existed in a small pile of technology companies in Singapore.
Today, the Chinese company has become a force to reckon with not only in Singapore but internationally.
Huawei’s success is no coincidence.
The late Steve Jobs once said:
“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
It perfectly described how consumers reacted to smartphone innovations in the early days. However, that time has passed.
There are many smartphone brands in the market, and many look the same, work the same but bear a different name.
Huawei too belonged to that group. But what set them apart was that they want to create a smartphone that works efficiently on the day you bought it and years later.
Their dedication to create a smartphone that lasts through time worked.
Combining its philosophy with the needs and wants of consumers today, in recent years, Huawei dominated headlines with their HUAWEI Mate 10 Pro, HUAWEI P20 Pro and HUAWEI nova 3i.
They eventually replaced Apple, becoming the world’s second-largest smartphone vendor in quarter two this year. It also went on to scoop up more than 13 awards at the IFA in Berlin, Germany.
Huawei has no intention to slow down. Now that its philosophy has paid off, the Chinese giant is ready to showcase its latest innovation to the world – the Kirin 980 AI chipset.
The Kirin 980 will be the world’s first in many aspects such as:
- World’s 1st 7nm SoC;
- World’s 1st Cortex-A76 Based CPU;
- World’s 1st Mali-G76 GPU;
- World’s 1st Dual NPU;
- World’s 1st 1.4Gbps Cat 2.1 Modem; and
- World’s 1st SoC, supporting speed up to 2133MHz.
As a regular consumer, these might mean nothing but tech jargons. However, having the Kirin 980 in your smartphone could change your perception of what performance means.
Breaking these jargons down, what they mean to us, as consumers are:
- longer-lasting battery life;
- efficiency without compromising on performance;
- excellent graphics and performance when playing MMOGs;
- better image-processing for clearer and better image quality;
- powerful and better real-time performance;
- stable and fast mobile communication connections; and
- faster connectivity than the industry standard.
The Kirin 980 did not only surpassed its previous version, Kirin 970, but it also outperformed the widely used Qualcomm Snapdragon 845.
While we are excited about the new Huawei chipset, we cannot forget that the comparison of its might and strength is with the almost a year old Snapdragon 845.
It’s said that Qualcomm will launch the Snapdragon 855 later this year and it’s only then we will know for certain, which will sit on the Iron Throne.
One thing for sure, this is only the start of a new rivalry between the two companies.