Do not be mistaken. Mindy is not a human being, but an M1 Chatbot launched nine months ago to help customers with their subscriptions of selected value-added service (VAS).
Nine months into her service, the Mindy is now able to “support transactions to subscribe and unsubscribe services such as Data Passport, Roaming Subscription, Pay-Per-Use Roaming and Data Roaming Cap.” The expansion of the Chatbot’s knowledge is part of M1’s plan to digitalise customers’ service journey and provide them with better service experience.
Director of Customer Service at M1, Mr Stamford Low said:
“Our continued efforts to better serve our digitally savvy customers have shown results. Mindy is now able to process transactions, besides assisting our customers with queries on our products and services. This will also see our customer service officers upskilled to perform higher value-added queries that require complex decision-making. Together with Mindy, we continue to strengthen our customer experience across all touch points to serve our customers even better.”
When first introduced, Mindy was only able to help with 24/7 products and services related queries. Now with the first-of-its-kind service extension, M1 customers can conveniently manage their VAS while on the go.