Making a Difference with a Red Apple

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In a bid to join the global war against AIDS, and recognise the more-than-a-decade long partnership between Apple and (RED), Apple has launched its iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition, which are designed in a vibrant red aluminium finish.

How was Apple even involved in this cause? According to Ms Deborah Dugan, the CEO of (RED), Apple is the world’s largest corporate donor to the Global Fund, and has contributed more than $130 million as part of its partnership with (RED). But this time, Apple is giving its consumers a remarkable opportunity to be part of a charitable cause and make a difference.

Purchasing the special edition iPhone 7 and iPhone 7 Plus (PRODUCT)RED will give you the access towards contributing to the Global Fund, aimed at eradicating AIDS. The phones will come in 128GB and 256GB versions, starting at US$749 and will be available for online purchases worldwide and in stores beginning this Friday, March 24. (Online orders will begin from at 8:01 a.m. PDT).

When proceeds from the purchase of the attractive (PRODUCT)RED iPhone go to the Global Fund, (RED) is able to carry out intensive programmes to bring life-saving ARV medication to the affected population in sub-Saharan Africa (home to more than two thirds of the world’s HIV-positive population).

One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

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Picture Credits: Apple Inc.

The Features

The most advanced iPhone 7 and iPhone 7 Plus are packed with unique innovations that improve all the ways an iPhone is used every day. Both phones feature the most popular camera in the world with advanced camera systems that shoot incredible photos and videos day or night, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers and a wide colour system from camera to display, all in a water and dust resistant design.

The iPhone comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri with your favorite apps, beautifully redesigned Maps, Photos, Apple Music and News, and the Home app, which lets you simply and securely set up, manage and control your home all in one place.

So, are you game to support your favourite smartphone brand and join their noble cause?
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