Adjust
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As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s resolution trend of increased installs in early January, COVID-19 lockdowns drew users to…
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Singapore, August 14, 2020 — Adjust, the global app marketing platform, has released a case study with Melsoft Games that demonstrates the impact of marketing automation on campaign management. The study highlights how the Belarusian casual games developer, whose portfolio of games are played by over 20 million users worldwide, has doubled its ad spend and increased campaign…
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By: April Tayson, Director of Southeast Asia at Adjust Hyper casuals, those lightweight, addictive games that are instantly playable and infinitely replayable, have emerged as one of the most popular and highest-performing mobile gaming genres during the pandemic. Between December 2019 and March 2020, hyper casual game installs more than doubled globally, soaring 104%. The…
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SINGAPORE, July 20, 2020 — Adjust, the global app marketing platform, has introduced a marketing automation solution, Adjust Automate, that helps businesses optimize mobile marketing campaigns. With a suite of automation tools that helps to centralize the monitoring of advertisements, automate changes in campaigns, and customize reports, Adjust Automate helps customers save time and effortlessly scale their…
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SINGAPORE, June 26, 2020 — In the first half of 2020, consumers have relied on news organizations more than ever to keep them informed about the rapidly evolving situation around COVID-19. New data from app marketing platform Adjust shows consumers are increasingly turning to their phones to consume news, suggesting that their favorite media apps may get a…
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SINGAPORE, June 11, 2020 —People across the globe are spending more time than ever playing games while sheltering in place, with an estimated 2.7 billion users set to spend $77.2 billion on mobile games in 2020. A new report from global app marketing platform Adjust charts the rise of a gaming app genre uniquely poised to benefit from this growth – hyper…
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SINGAPORE, April 22, 2020 — The outbreak of COVID-19 has upended economies throughout the world, but one in particular has shown extraordinary resilience: the App Economy. Global SaaS company Adjust’s annual App Trends 2020 report, which looks at long-term trends based on data from 2019, includes valuable insights into how COVID-19 has affected the app economy by…
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SINGAPORE, April 17, 2020 — Growth in mobile gaming is exploding, more so than ever since the outbreak of COVID-19 virus. Data from Adjust suggests that installs in March 2020 have more than doubled from the same time last year. And with apps encompassing 81% of time spent on digital gaming around the globe already, it promises to be an…
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SINGAPORE, March 19, 2020 — With Ramadan around the corner, Muslims around the world are preparing for a month of introspection, self-improvement and discipline. And as the biggest holiday in the Muslim world, it’s also a time of celebration, culminating in Eid al-Fitr, the “Festival of Breaking the Fast”, which this year begins around the 23rd of May. …
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SINGAPORE 20 November 2019 — Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, has released The Mobile Finance Report 2019 with App Annie, the leader in mobile market data and analytics. It highlights the high-growth markets for banking apps and details the benchmarks and metrics marketers must aim for, to acquire and retain high-value audiences. The global report — which…
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