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As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023, per Statista — mobile marketing analytics platform Adjust is expanding its CTV and Over The Top (OTT) …
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In 2020, health and fitness apps performed exceptionally well as people shifted from traditional gyms to digital fitness solutions. In fact, Adjust, a mobile marketing analytics platform, reported that installs boomed by 67% in March 2020, followed by a sessions boost …
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By: April Tayson, Regional Vice President INSEA, Adjust Consumers are gaining more understanding of the risk of sharing personal data, and they are now looking at privacy considerations when making purchase decisions. PwC’s Global Consumer Insight Survey 2020 states that …
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Connected TV (CTV), largely associated with streaming services, has become a game changer in the way people interact with television screens, and it is not hard to see why. When people buy an Apple TV or Roku box, a Samsung …
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By: April Tayson, Regional VP INSEA, Adjust Anyone paying attention to the mobile marketing ecosystem would find it difficult to miss the rise of hypercasual games. Hypercasual games are easy to play, have a simple user interface, and are easily …
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