Adjust
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Mobile marketing analytics platform Adjust and app intelligence provider Apptopia have released its Fintech Deep Dive: Digital Currencies 2022 Playbook, a look at the key drivers of cryptocurrency app adoption in 2021. The report reveals that global crypto app growth skyrocketed 902% year-over-year in the fourth quarter of 2021, with standout markets by growth rates…
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By: Greg Wang, Head of Sales, North America at Adjust Is your audience no longer responding to your advertising the way you’d like? If the answer is yes, then you need to try something new. Innovation is vital in mobile advertising – and constant innovation at that. An advertising strategy fails when you take the…
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As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023, per Statista — mobile marketing analytics platform Adjust is expanding its CTV and Over The Top (OTT) offerings to include Connected TV Ad to Mobile Measurement. The new feature gives advertisers a complete…
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In 2020, health and fitness apps performed exceptionally well as people shifted from traditional gyms to digital fitness solutions. In fact, Adjust, a mobile marketing analytics platform, reported that installs boomed by 67% in March 2020, followed by a sessions boost of 48% in May. But despite gyms and fitness studios worldwide slowly re-opening, the health…
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By: April Tayson, Regional Vice President INSEA, Adjust Consumers are gaining more understanding of the risk of sharing personal data, and they are now looking at privacy considerations when making purchase decisions. PwC’s Global Consumer Insight Survey 2020 states that nearly 30 percent of respondents from Southeast Asia have mixed perceptions about sharing their consumer…
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Connected TV (CTV), largely associated with streaming services, has become a game changer in the way people interact with television screens, and it is not hard to see why. When people buy an Apple TV or Roku box, a Samsung smart TV or an Amazon Fire TV stick, they usually do so to watch the…
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By: April Tayson, Regional VP INSEA, Adjust Anyone paying attention to the mobile marketing ecosystem would find it difficult to miss the rise of hypercasual games. Hypercasual games are easy to play, have a simple user interface, and are easily downloadable for free. With improvements in the internet infrastructure, a rising number of mobile gamers,…
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Over The Top (OTT) streaming has exploded during the global pandemic, according to a new report released today by global app marketing analytics platform Adjust, further demonstrating a fundamental shift in consumption patterns toward mobile. Busting the myth that the majority of mobile streaming takes place on commutes, 84% of consumers across the countries surveyed…
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Following another banner year for TikTok, app marketing platform Adjust announced that it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video. The partnership includes an integration for Adjust’s Audience Builder, enabling clients…
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With more people than ever turning to the ease of e-commerce, especially during the COVID-19 pandemic where consumers did most of their shopping online and via mobile app, shopping apps are seeing massive growth. Southeast Asia remains one of the most vibrant regions for the digital economy and according to a Bain & Company study…
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