Adjust Makes Cross-Device Advertising Measurable as Connected TV’s Growth and Popularity Soars

Adjust Makes Cross-Device Advertising Measurable as Connected TV’s Growth and Popularity Soars

As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023, per Statista — mobile marketing analytics platform Adjust is expanding its CTV and Over The Top (OTT) …

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