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Adjust and Apptopia Research Reveals 902% Growth in Crypto Apps in Q4 2021

Mark Ko5th April 20221st April 2023

Mobile marketing analytics platform Adjust and app intelligence provider Apptopia have released its Fintech Deep Dive: Digital Currencies 2022 Playbook, a look at the key drivers of cryptocurrency app adoption...

Business Commentary Gaming Tech News

Why Your Brand Needs a Mobile Game: The Rise of Advergaming

Mark Ko14th March 202213th March 2022

By: Greg Wang, Head of Sales, North America at Adjust Is your audience no longer responding to your advertising the way you’d like? If the answer is yes, then you...

Business Tech News

Adjust Makes Cross-Device Advertising Measurable as Connected TV’s Growth and Popularity Soars

Mark Ko27th October 202123rd October 2021

As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023, per Statista — mobile marketing...

Business Tech News

Health and Fitness App Growth Continues into 2021

Mark Ko30th September 202126th September 2021

In 2020, health and fitness apps performed exceptionally well as people shifted from traditional gyms to digital fitness solutions. In fact, Adjust, a mobile marketing analytics platform, reported that installs boomed...

Business Commentary Gaming Tech News

Monetizing games with ad revenue after iOS 14.5

Mark Ko21st June 202120th June 2021

By: April Tayson, Regional Vice President INSEA, Adjust Consumers are gaining more understanding of the risk of sharing personal data, and they are now looking at privacy considerations when making...

Commentary Tech News

Gaming: Connected TV’s Hidden Champion

Mark Ko28th May 202123rd May 2021

Connected TV (CTV), largely associated with streaming services, has become a game changer in the way people interact with television screens, and it is not hard to see why. When...

Gaming Tech News

The Hype Behind Hyper Casual Games

Mark Ko1st April 202127th March 2021

By: April Tayson, Regional VP INSEA, Adjust Anyone paying attention to the mobile marketing ecosystem would find it difficult to miss the rise of hypercasual games. Hypercasual games are easy...

Tech News

Mobile Streaming Enters the Mainstream, Opening Massive Market Opportunities For Advertising

Mark Ko5th March 202128th February 2021

Over The Top (OTT) streaming has exploded during the global pandemic, according to a new report released today by global app marketing analytics platform Adjust, further demonstrating a fundamental shift...

Business Tech News

Adjust Joins TikTok Marketing Partner Program to Help Advertisers Optimize Campaigns on TikTok

Mark Ko10th February 20216th February 2021

Following another banner year for TikTok, app marketing platform Adjust announced that it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create,...

Gaming Tech News

Master Mobile Retargeting to Win the Mobile E-Commerce Game

Mark Ko23rd September 202020th September 2020

With more people than ever turning to the ease of e-commerce, especially during the COVID-19 pandemic where consumers did most of their shopping online and via mobile app, shopping apps...

Tech News

Health And Fitness Activity On Mobile Skyrockets In 2020: Installs Up 67% Due To COVID-19 Lockdowns

Mark Ko6th September 20205th September 2020

As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New...

Gaming Tech News

Melsoft Games increases campaign management efficiency up to 40% with marketing automation

Mark Ko20th August 202017th August 2020

Singapore, August 14, 2020 -- Adjust, the global app marketing platform, has released a case study with Melsoft Games that demonstrates the impact of marketing automation on campaign management. The study highlights how...