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Liftoff Report Shows APAC Consumers Now Demand Seamless and Personalised Mobile Shopping Experiences

Liftoff, the leading mobile app marketing and retargeting platform, has released its third annual report on the growing market of mobile app commerce; conducted in partnership with Adjust, the industry-leading firm in mobile measurement and fraud prevention. The study, pulling from the most extensive dataset to-date, shows that shopping app users are becoming increasingly purchase-happy…

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