Nayax, a global commerce enablement, payments, and loyalty platform serving 120,000 merchants across 120 countries, has launched AI-powered product discovery and personalisation capabilities for retailers, built on a proprietary AI engine developed in-house and natively integrated into its existing platform.

The launch addresses a persistent challenge in retail: fragmented data across points of sale, e-commerce, and marketing systems that limits real-time action and leads to missed conversions. Nayax’s solution consolidates AI-powered visual search, text search, product recommendations, and cross-sell into a single stack alongside payments and loyalty.

How the AI Engine Works

The proprietary AI engine uses advanced machine learning to analyse a retailer’s product catalogue, automatically enriching every item with granular tags and attributes. These signals power personalised discovery across the customer journey online, in-store, and through marketing engagement, capturing shopper intent and converting it into revenue in real time.

Yael Kochman, General Manager at Nayax, said the company is at an inflection point in retail where shoppers no longer think in channels but most retail technology is still built in silos. Bringing proprietary AI for discovery and personalisation together with payments in one platform gives retailers a complete, intelligent view of their customers and the tools to act on it whether the shopper is online or in-store.

Platform Scale

Nayax serves merchants across unattended retail, automated self-service, and multi-channel commerce. As of 31 March 2026, the company operates 13 global offices with approximately 1,250 employees and connections to more than 80 merchant acquirers and payment integrations worldwide.