Samsung has launched the Galaxy A57 5G and Galaxy A37 5G in Singapore, bringing its Awesome Intelligence AI feature set to a broader range of consumers at mid-range price points.

The devices are available from 10 April 2026 across Samsung’s online store, Samsung Experience Stores, Singtel, StarHub, M1, and major consumer electronics retailers including Best Denki, Challenger, Courts, Gain City, and Harvey Norman.

AI Features Designed for Everyday Users, Including Seniors

Samsung said a key goal for the Galaxy A Series launch is making AI more accessible to everyday Singaporeans, with a particular focus on seniors who may be less confident with new technology. The company is conducting an open call for Awesome Ambassadors from 10 to 21 April, selecting participants to trial the Galaxy A57 5G and attend hands-on learning sessions at Samsung Experience Stores.

Both devices run on One UI 8.5 and are backed by Samsung Knox security. Key hardware features include a 50MP main camera and an IP68 dust and water resistance rating. Samsung has committed to six generations of Android OS and One UI upgrades alongside six years of security updates.

Pricing and Launch Promotions

The Galaxy A57 5G starts at S$598 for the 8GB+128GB configuration, with 12GB+256GB and 12GB+512GB variants priced at S$698 and S$838 respectively. The Galaxy A37 5G starts at S$478 for the 6GB+128GB model and S$568 for the 8GB+256GB variant.

From 10 April to 6 May, customers purchasing either device as part of an Awesome Essentials Set will receive an e-voucher of up to S$43, a 25W Power Adapter worth S$38, and one year of Samsung Care+ Screen Protect valued at S$28.

Samsung will also host a one-day Kopi Talk session at VivoCity on 2 May, as well as Live Space sessions across seven Experience Stores between 14 and 30 April.