Siemens is stepping into the startup arena with its new initiative, Siemens for Startups, designed to empower early-stage engineering and manufacturing companies. Launched on Tuesday, 7 January 2025, at CES in Las Vegas, this groundbreaking program aims to fast-track innovation, streamline development, and enable startups to scale faster by providing access to Siemens’ cutting-edge technology and venture-related services.
Peter Koerte, Chief Technology Officer and Chief Strategy Officer of Siemens AG, explained the vision: “Startups are essential to making our customers more competitive, sustainable and resilient. By collaborating with startups, Siemens helps bring breakthrough ideas to industries faster, empowering customers to address global challenges more effectively with cutting-edge technologies, tools and solutions.”
A Three-Pillar Approach to Startup Success
The Siemens for Startups program focuses on three key pillars:
- Connect: Startups gain access to the Siemens Xcelerator marketplace, connecting them to a global ecosystem and go-to-market channels.
- Collaborate: Through venture clienting, Siemens partners with startups as early customers and co-developers, enabling both parties to share resources and expertise.
- Empower: Startups receive access to essential Siemens software tools, tailored for both product and software development.
A Strategic Partnership with AWS
In a significant move, Siemens has partnered with Amazon Web Services (AWS) to integrate its startup program with AWS’s own initiative. This collaboration allows startups to leverage AWS’s scalable cloud infrastructure and generative AI capabilities, alongside Siemens’ robust Xcelerator portfolio, including design, simulation, and manufacturing tools.
Jon Jones, Vice President and Global Head of Startups at AWS, shared the importance of this partnership: “Collaborating with Siemens allows us to extend the capabilities of our AWS Startup program to a new generation of innovators in the engineering and manufacturing space. By providing startups with advanced software, generative AI and cloud services, AWS and Siemens are enabling them to bring their ideas to life more quickly and boost entire industries with cutting-edge solutions.”
Startups qualifying for the program will also benefit from AWS credits, access to the AWS Activate program, and tailored business development support.
Showcasing Startup Innovation at CES 2025
Siemens highlighted several standout startups already leveraging its technologies:
- Arkisys: Developing the first business platform in space for technology hosting, satellite integration, and on-orbit manufacturing.
- Dirac: Creator of BuildOS, an automated work instruction platform that revolutionises manufacturing by bridging design and production with 3D assembly-ready instructions.
- EthonAI: Developer of the Manufacturing Analytics System (MAS), an AI-driven platform that reduces waste by over 50% and enhances operational efficiency.
- Haddy: Pioneering sustainable furniture manufacturing using 3D printing and robotics, combined with localised micro-factories.
- Instrumental: Automating failure discovery and root cause analysis in electronics manufacturing, significantly accelerating product development.
- Tended: Transforming workplace safety with geospatial data and wearables to prevent accidents in high-risk environments.
Why It Matters
Siemens for Startups addresses the growing need for accessible, advanced tools in the engineering and manufacturing sectors. By combining Siemens’ industrial expertise with AWS’s cloud infrastructure, the program equips startups with the resources to overcome challenges, innovate faster, and disrupt traditional industries.
As startups like Arkisys and Dirac continue to push the boundaries of space tech and automated manufacturing, Siemens’ initiative highlights its commitment to fostering entrepreneurship and driving digital transformation on a global scale.




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