Gaming just got a lot more exciting for LG Smart TV owners. LG Electronics has announced a groundbreaking partnership with Xbox, offering players direct access to hundreds of games through the Xbox app on LG’s latest Smart TVs. This move promises to revolutionise how gamers enjoy their favourite titles, all from the comfort of their living rooms.

At the heart of this collaboration is LG’s Gaming Portal, a new feature designed to serve as a one-stop gaming hub. Accessible from the Home Screen, it offers an intuitive interface that allows users to browse and play games effortlessly. This isn’t just about console gaming – from AAA blockbusters to casual app games, LG aims to cater to every kind of player.

Chris Jo, Senior Vice President of Platform Business at LG, highlighted the vision behind the Gaming Portal: “We are thrilled to announce the partnership with Xbox, which aims to enrich the gaming experience on LG Smart TVs with a broader selection of popular games. The Gaming Portal will provide users with a seamless, convenient and exciting way to enhance the gaming experience on LG Smart TVs.”

What’s in it for Gamers?

From popular games like Call of Duty®: BlackOps 6 to highly anticipated releases like Avowed, the Gaming Portal opens up a world of possibilities. Through Xbox Game Pass Ultimate, players can stream a library of hundreds of PC and console games. What’s more, players will be able to stream select Xbox titles they already own, such as NBA 2K25 or Hogwarts Legacy.

Lori Wright, Corporate Vice President of Xbox, emphasised the significance of this partnership: “Our partnership with LG will help players easily discover and play games through the new Gaming Portal on LG Smart TVs. We’re fortunate to have a great partner in LG who will bring Xbox Cloud Gaming to more players, letting new and longtime Xbox’ers find their favourite games and play with friends across screens.”

Why It Matters

This partnership bridges the gap between console gaming and Smart TVs, eliminating the need for expensive additional hardware. With cloud gaming gaining traction, LG’s Gaming Portal ensures that players can jump straight into their favourite games without a console, a key selling point in an increasingly digital-first world.

Powered by LG’s webOS platform, the Gaming Portal is all about accessibility and personalisation. From recent titles to top picks and curated content, the Portal ensures gamers have everything they need at their fingertips. Whether you’re a hardcore gamer or someone who enjoys the occasional webOS app game, LG’s Gaming Portal caters to all.

For tech-savvy gamers and casual players alike, this partnership is a game-changer, quite literally. Expect the Gaming Portal and Xbox integration to roll out to LG Smart TVs soon, setting a new standard for gaming convenience and innovation.