From left: Singtel’s Group CEO Yuen Kuan Moon with Hangzhou 2022 Asian Games Flag Bearers Amita Berthier and Jowen Lim, Ng Tian Chong, CEO, Singtel Singapore,
MOS Alvin Tan and Mrs Jessie Phua, Acting President of SNOC.

Photo credit: Singtel

Singapore telecommunications giant, Singtel, has reaffirmed its commitment to supporting sports in the country by renewing its longstanding partnership with the Singapore National Olympic Council (SNOC). As part of this renewed alliance, Singtel has significantly increased its sponsorship to S$1.7 million over the next five years, marking its largest-ever sponsorship for sports.

The Group CEO of Singtel, Mr Yuen Kuan Moon, expressed delight in continuing the partnership, emphasizing the company’s dedication to promoting local athletes as they pursue their sporting aspirations on the world stage. He commended the athletes as an inspiration to Singaporeans, highlighting their passion for excellence, determination, and resilience that aligns with Singtel’s core values.

Having served as a major corporate partner of Team Singapore, Singtel’s support has been instrumental in enabling athletes to represent Singapore in major sporting events, including the 2020 Tokyo Olympics. Over the last decade, Singtel’s sponsorship of S$2.5 million has facilitated various SNOC programs, covered travel expenses for contingents, and ensured athletes remain connected with their loved ones and passionate fans while competing abroad. Additionally, Singtel has provided training grants to partner athletes, such as shuttler Mr Loh Kean Yew, sprinter Ms Shanti Pereira, and fencer Ms Kiria Tikanah Abdul Rahman.

Ms Pereira, one of Singtel’s partner athletes for 2023, expressed gratitude for the support she received. She said, “As an athlete, it is very encouraging to receive support to enable me to train and compete while representing Singapore. I would like to thank Singtel for their support and for continuing to help Team Singapore to achieve our sporting aspirations.”

Under the new five-year partnership with SNOC, Singtel’s sponsorship will continue to bolster Team Singapore’s presence in upcoming major sporting events. The anticipated 2022 Hangzhou Asian Games, the 2024 Paris Olympics, and the 2025 Southeast Asian (SEA) Games in Thailand are among the events slated to receive support from Singtel. The telecommunications company will contribute S$1.5 million in funding and sponsor S$200,000 worth of mobile roaming services for Team Singapore contingents during these events.

Mr Chris Chan, Secretary-General of the Singapore National Olympic Council, also expressed gratitude for Singtel’s unwavering support throughout the years, enabling countless athletes to pursue their dreams. He looks forward to celebrating many more milestones with Singtel, as they continue their vital role in nurturing Singapore’s sporting talents.

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