Womanizer, the international pleasure brand, is launching a special Marilyn Monroe edition in collaboration with Monroe’s estate. Through this launch, Womanizer is tapping into the essence and power of the most iconic woman in Hollywood history.
Marilyn’s positive and powerful feminist legacy is the inspiration for the edition of Womanizer’s Classic 2, one of Womanizer’s bestselling products. The innovative adult toy is available in four new and indulgent colors: white marble, black marble, mint and vivid red and is packaged in a special edition collector’s box showcasing four of Marilyn’s iconic photographs.
For the launch, Womanizer has created “I. Am. Original.,” a powerful campaign around the special edition that showcases Marilyn Monroe as well as emphasizes her as a symbol for women as empowered and forward thinking.
According to a recent global survey conducted by Womanizer, nearly half of women (49.4 percent) believe that media and social media still paints an unrealistic picture of sex, sexual desire and sexuality. [1]Furthermore, in a 2021 study of 15 to 35-year-olds, the results showed that the more people compared themselves to people they followed on social media, the more dissatisfied they became with their bodies.[2]
“This campaign and product is a tribute to a woman who was and still is famous and popular, a woman who was often underestimated, a woman who was in many ways ahead of her time and rebelled against social conventions, a woman we would call nowadays a feminist and thought leader, a woman who was sexualized, a woman who went through hard times, a woman who survived, a woman who has not let herself be defeated, ” explains Johanna Rief, Head of Sexual Empowerment at Womanizer. “For us and many people around the world, Marilyn Monroe remains an important example for empowerment and should be celebrated as such. We are very excited and honored about this partnership.“
The campaign highlights the ways that women’s lives, including their sexuality, have been controlled and manipulated in all sectors of society, often through a narrative that is determined by the male gaze. It illustrates that it is time to release societal expectations and celebrate one’s own sexuality—no matter what anyone says. The title of the campaign is inspired by Marilyn Monroe’s unapologetic legacy, because even to this day, Monroe was and is a true original. The phrase “I. Am. Original.” embodies who she was, but also shines a light on all women who are original, unique and special.
“We’re thrilled to partner with Womanizer for this exclusive launch,” said Dana Carpenter, EVP, Entertainment at Authentic Brands Group (ABG), owner of the Marilyn Monroe estate. “Marilyn is a compelling example of a strong woman that forged her own path long before Hollywood accepted powerful women. Today she serves as a role model for women to celebrate their bodies and be comfortable with who they are.”
Marilyn Monroe Special Edition – a true original for everybody
The Marilyn Monroe special edition wants all vulva owners to own and embrace their sexuality. It comes with the patented ‘Pleasure Air’ technology which stimulates the sensitive nerve endings of the clitoris with gentle air waves. The products are the perfect blend of elegance, simplicity and style. As with every Womanizer Classic 2, on top of the 10 intensity levels, subtle design and the silent performance, the Marilyn Special Edition also offers an ‘Afterglow’ function technology providing a soft ending after an intense orgasm.
Product Details
- Patented Pleasure Air Technology
- 10 intensity levels
- Soft-touch ABS surface a body safe silicone
- Afterglow function
- Waterproof (IPX7)
- Magnetic charging
The Womanizer Marilyn Monroe Special Edition is available from September 5th on https://horny.sg/brands/womanizer/womanizer-marilyn-monroe-special-edition.html for $180 SGD.
[1] The representative survey was conducted in collaboration with Lucid in May 2022. 22,315 participants from 15 countries
(Australia, Austria, Canada, France, Germany, Hong Kong, Italy, Japan, Korea, New Zealand, Singapore, Spain, Switzerland, UK, USA), Singapore, Spain, Switzerland, UK, USA). Further results on request.
[2] Jiotsa B, Naccache B, Duval M, Rocher B, Grall-Bronnec M. Social Media Use and Body Image Disorders: Association between Frequency of Comparing One’s Own Physical Appearance to That of People Being Followed on Social Media and Body Dissatisfaction and Drive for Thinness. Int J Environ Res Public Health. 2021 Mar 11;18(6):2880. doi: 10.3390/ijerph18062880. PMID: 33799804; PMCID: PMC8001450.
[3] About CØR: CØR is the first German “All Female” advertising production company, founded in mid-2020. It exclusively fills women in lead positions and only represents female directors in its roster. CØR passionately advocates for more equality, diversity and sustainability within the creative industry.
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