Bumble partners with 13 small businesses to launch Date Do What Campaign in Singapore

Bumble, the women-first dating and social networking app, is announcing the launch of its Date Do What campaign, offering its community in Singapore the opportunity to connect with others in real life (IRL) and over a shared experience for 3 months from 4 July 2022 up until the end of September. 

Following the relaxation of Covid-19 restrictions, 42% of Singapore daters on Bumble prefer to meet IRL for their first dates, while 52% are open to any dates, meaning either IRL or virtually[1]. To help people plan their dates with ease, Bumble is partnering with 13 local businesses under its Date Do What campaign. 

Through this collaboration, Bumble hopes to make dating fun and easy for people who are looking to make new connections through the app by providing them with over 13 activities or dining options to choose from, with exclusive discounts and packages curated specially for the Bumble community.

In Singapore, daters on Bumble are keen on in-person experiences, with “Going Out” being the second most used Interest Badge on daters’ profiles. The Bumble community in Singapore also have a wide array of interests — “Sports” is the most popular interest badge adopted by Singapore daters, although many have also used the “Food & Drinks” or “Foodie” badges on their profiles.

Under its specially curated Date Do What campaign, Bumble has identified the following partners to cater to its community’s diverse interests:

  • Adventurous: Haus Athletics, Heaven Spot, Hi Roller, Holey Moley, SerendipET Mangrove Kayaking
  • Foodie: Awfully Chocolate, Brass Lion Distillery, Little Rogue Cafe, Sago House, Spiffy Dapper, Two Men Bagel House
  • Artsy-Fartsy: Chokmah, Splat Paint House

Lucille McCart, Bumble’s APAC Director, said: “Bumble exists to empower new connections and foster healthy and equal relationships. Now more than ever, singles are eager to connect in-person as pandemic restrictions are being lifted in Singapore and around the world. Our partnership with local small businesses through Date Do What allows us to provide our Singapore community with personalised date recommendations that play to their passions and lifestyle preferences. This helps create a fun environment for singles to bond with their dates, and hopefully develop meaningful and lasting connections.”

“At Bumble, we are also passionate about supporting women-owned businesses. Of the 13 local businesses we are collaborating with for this campaign, more than half are women-owned or women-led, which was really important to us when developing this campaign and is just one more example of how we are committed to empowering women in Singapore and across the globe.”

Rachel Lim, Head of Project Development for Awfully Chocolate, shared: “We are thrilled to be a part of Bumble’s Date Do What campaign and are excited to work closely with them to bring in-person experiences to the Bumble Singapore community. Through the campaign, we hope to bring people closer together over their love for food and chocolate — which is the whole ethos behind Awfully Chocolate.”

Besides offering daters a list of recommended date activities, the Date Do What campaign will also feature a Date Generator questionnaire to help daters find the perfect date experience. By answering a short list of questions to fine-tune their preferences, daters can get personalised date recommendations from Bumble’s curated list of activities that are uniquely tailored to match their hobbies and interests. 

Once they have generated their ideal date, members of the Bumble community will be able to enjoy these curated experiences at discounted rates simply by making reservations on our partners’ booking portal using the exclusive Bumble promo codes provided. For experiences with no reservations needed, daters will only need to show a screenshot of the date generated at the prescribed venue.

For more information about Date Do What, please visit http://bumble.dategenerator.sg/ (open to all from 4th Julyonwards). Kindly refer to the annex for the full list of participating vendors.

[1] Based on Bumble’s internal data as of April 2022.

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