SINGAPORE, September 30, 2020 – Continuing its streak of successful contributions and positive feedback in developing cloud-based, digital and intelligent services for global events and conferences, Tencent Cloud today announced its collaboration with Hylink, China’s leading digital agency group and the exclusive partner of the Federation of Haute Couture et la Mode for the Chinese market, in broadcasting the latest Paris Fashion Week (PFW) Womenswear Spring Summer 2021 collections via Tencent Cloud Conference Solution, bringing one of the world’s most iconic fashion events to fashion lovers in mainland China, virtually and seamlessly.

Through Tencent Cloud Conference (TCC), one of the key drivers of Tencent Cloud Convention and Exhibition Solution, fashion fans in China will be able to watch online the latest PFW collections of more than 80 global fashion brands including Chanel, Dior, Hermes and Louis Vuitton. Between September 28 and October 6, TCC will power up the tech platform that allows Hylink to broadcast more than 10 virtual fashion shows and over 70 creative videos from top fashion brands all over the world, enabling fashion enthusiasts to witness the show just like viewing it a few inches away from the ramp. Viewers will still be able to access the full PFW lineup through video-on-demand on a dedicated online platform.

Mr. Poshu Yeung, Vice President of Tencent International Business Group, said, “Under the post-pandemic new normal, many business sectors are accelerating their digital transformation journey to ensure sustainable growth and stay competitive. The fashion industry, which is facing unprecedented business challenges, is of no exception. By leveraging our Tencent Cloud Conference solutions, we are able to bring the Paris Fashion Week to the audience in mainland China seamlessly, enabling brands to take this pivotal chance to raise awareness and engage consumers in this part of the world through a virtual viewing experience. These further demonstrate TCC’s capabilities in streaming high-quality, world-class events without geographical boundaries.”

Ms. Yuan Zou, Head of Luxury & Fashion Europe from Hylink, said, “This edition of Paris Fashion Week is a unique and prestigious event that requires a robust technology platform for broadcasting the creative videos and live fashion shows. We are delighted to work with Tencent Cloud Conference solutions to bring to the Chinese audience the latest fashion creativities all the way from the global fashion capital, Paris. The platform, powered by TCC’s advanced functionalities, allows the Chinese audience to have an immersive online experience through PFW’s member designers* extraordinary fashion journey.”

Tencent Cloud has global operations in 25 regions and 53 availability zones, as part of Tencent’s broader strategy to invest in the latest technologies, such as cloud, security, big data and AI. 

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