Tencent Cloud, the cloud business of Tencent, has announced its support to World Rowing, the international governing body of the sport of rowing, to deliver its first-ever ‘virtual’ sports competition in real-time to rowing athletes from around the world as well as global audience.
Both parties have also inked a Memorandum of Understanding (MoU) to deepen long-term collaboration which will strategically leverage Tencent’s enormous ecosystem and advanced cloud technologies.
As the exclusive cloud services sponsor of the virtual “2021 World Rowing Indoor Championships”, Tencent Cloud will provide global livestreaming, video-on-demand and other technological support for the event which will take place from 23 to 27 February.
Moving forward, World Rowing will also collaborate closely with Tencent Cloud to enhance live video production, signal-distribution, communication and promotion of World Rowing’s future sports events. This includes the 2021 World Rowing Championship in Shanghai in October through Tencent Cloud’s live video broadcasting solutions and well-established global infrastructure. Both Tencent Cloud and World Rowing also plan to build a stronger relationship by tapping into Tencent’s wider ecosystem overlaying social media, sports, e-commerce and more.
Poshu Yeung, Vice President of Tencent Cloud International, said, “The pandemic has completely changed the rules of the game in every single sector, and digitalisation has become more critical than ever. We are honored to leverage our expertise on this front to support World Rowing to present its first-ever virtual indoor championships seamlessly to audience worldwide. With our determination to explore closer and stronger collaboration in the long run, Tencent Cloud is dedicated to facilitating the digital upgrades of World Rowing, our valued partner in the sports industry.”
Matt Smith, World Rowing’s Executive Director, said, “Even though we are all facing challenging times, the Covid-19 pandemic has caused tremendous growth in our Indoor rowing community because it embraces not only ‘water’ rowers but many others who have taken up the sport for the great full-body health and fitness it offers. For the first time, our 2021 World Rowing Indoor Championships will be held virtually and, with Tencent Cloud’s support, we know that we can deliver a video production worthy of its Championship status. Our global rowing community is a strong and substantial one so we are very pleased and proud to now be joined by one of the world’s leading tech companies which will help us continue to grow and promote this great sport.”
Tencent Cloud is a secure, reliable and high-performance public cloud service provider with advanced infrastructure and a resilient environment. As proof of its wide range of market applicability and experience, among Tencent Cloud’s recent achievements in virtual conferences and events content delivery are its participation in the UNESCO Global Education Coalition, the United Nations 75th anniversary, the 127th China Import and Export Fair, Paris Fashion Week, the 4th World Intelligence Congress, the Global Tourism Economy Forum and Melon Music Awards 2020.
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