RedMart is moving more than 165,000 of its groceries, fresh produce and other products listed on its app and website to Lazada on 15 March 2019 at 12 am.
This means that after the clock strikes 12, shoppers will have to use the Lazada app or its website to access and purchase RedMart’s products.
Singapore is the first country to see the supermarket transformation, which is part of the Lazada Group’s plan to “ramp up its supermarket business in Southeast Asia.”
RedMart co-founder Roger Egan who has been appointed as the Lazada Group Head of Supermarket said:
“RedMart’s move onto Lazada is just the first step in our ongoing journey to be a game changer in the online grocery market, and become the region’s most trusted supermarket and e-commerce platform as customers increasingly shop online.”
The changes to RedMart, which was acquired by Lazada in 2016, signifies the e-commerce giant’s ambition to have a foot in the soaring demand of supermarket shopping.
It is said that the “grocery market in Southeast Asia is expected to be worth USD309 billion by 2021.”
According to Lazada, seven in 10 people in Singapore have already been buying groceries online through RedMart.
Orders on the new RedMart on Lazada will continue to be fulfilled by RedMart in customers’ chosen two-hour delivery slot between 7 AM and 10 PM, seven days a week including public holidays, while orders with other Lazada sellers will be fulfilled separately.
Customers will still be able to shop on the existing RedMart app and website until 14 March 2019, 11.59pm. Thereafter, customers are encouraged to download the Lazada app to continue enjoying high-quality fresh and frozen food items and other daily necessities delivered to their doorstep, hassle-free.