-
Rakuten Advertising makes senior hire ahead of new media products launch
Rakuten Advertising, the global leader of performance marketing, media and consumer insights, announced the appointment of Cyprus Malinao to the position of Senior Client Development Manager, based in Singapore. After expanding its affiliate marketing business into Asia in 2017, the company is now gearing up to launch ad inventory in its owned-and-operated media properties: Rakuten…
-
Rakuten Advertising Report Highlights Chinese Shoppers Will Increase Holiday Shopping Spend in Second Half of 2020
Singapore – Thursday, 23rd July 2020 – According to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights, 87% of consumers will still be shopping for major holidays such as Christmas or Lunar New Year despite over 40% of global peak season shoppers citing a decrease in household income due to COVID-19. The research,…