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Asia-pacific consumers want to see empathy from brands and support for frontline workers says research
Singapore, 16 September 2020 – Rakuten Advertising, the global leader of performance marketing, media and consumer insights, reported that 75% of consumers across Asia-Pacific prefer brands that offer discounts and benefits to frontline health workers, and 73% stated they want brands to communicate with compassion and empathy during this time. The research, The Road to Recovery: 2020 e-Commerce in…
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Rakuten Advertising Report Highlights Chinese Shoppers Will Increase Holiday Shopping Spend in Second Half of 2020
Singapore – Thursday, 23rd July 2020 – According to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights, 87% of consumers will still be shopping for major holidays such as Christmas or Lunar New Year despite over 40% of global peak season shoppers citing a decrease in household income due to COVID-19. The research,…