TP‘s Malaysia unit has opened a new operations centre in Johor Bahru, extending its national footprint beyond Kuala Lumpur and Penang and giving Singapore-based businesses a nearshore option just across the Causeway.

The new site sits within the Johor-Singapore Special Economic Zone (JS-SEZ) and will handle customer experience, digital operations and revenue services, drawing on Malaysia’s multilingual talent pool. TP says the location offers Singapore firms geographical proximity and easier oversight than more distant delivery hubs.

Targeting SEZ-driven demand

TP expects the site to draw interest from Singapore-headquartered companies, global business services centres and multinationals expanding across Southeast Asia, particularly in banking, fintech, travel and hospitality. It will initially support a global e-commerce client, with further growth expected from both multinationals and Singapore-based enterprises.

“Johor Bahru enhances our national footprint and represents an important milestone in TP’s growth across Malaysia,” said Andy Rangel, Chief Executive Officer of TP in Malaysia.

Riding Malaysia’s GBS growth

Malaysia’s global business services sector has been expanding quickly. The Ministry of Digital puts the number of GBS companies in the country at 749, with industry revenue projected to reach RM28.14 billion. TP says Johor’s emergence as one of Malaysia’s fastest-growing regions strengthens its case as a hub for technology-enabled services.

The new site will also support TP’s “Revenue as a Service” offering in Malaysia, extending sales and revenue operations for clients through a mix of talent, technology and AI-enabled tools.