Tech Data, a TD SYNNEX company, has expanded its IBM distribution footprint across Asia Pacific, extending its specialised IBM practice to 10 markets in the region.

The expansion adds Hong Kong, Macau, Malaysia, Indonesia, Cambodia and the Philippines to Tech Data‘s existing footprint in Australia, India, Singapore and Vietnam. It is part of TD SYNNEX‘s broader global expansion of its IBM distribution relationship, which spans 20 new countries across Asia Pacific, Europe and Latin America.

Select Blue extends AI enablement to more partners

The wider footprint gives more channel partners access to Select Blue, a joint initiative with IBM designed to help partners specialise in high-growth areas such as AI, data and automation. Tech Data said the programme provides a structured framework for partners to build scalable, repeatable practices, backed by enablement, financing, pre-sales and go-to-market support.

• IBM distribution footprint extended to 10 APJ markets
• New markets: Hong Kong, Macau, Malaysia, Indonesia, Cambodia, the Philippines
• Part of a global expansion spanning 20 new countries across three regions
• Select Blue programme extended to more partners for AI, data and automation specialisation

“This expansion reflects the continued strength of the partnership between Tech Data, a TD SYNNEX company, and IBM across Asia Pacific. We are excited to expand our portfolio of IBM solutions to six additional markets – Hong Kong, Macau, Malaysia, Indonesia, Cambodia, and the Philippines, building on our existing specialized IBM practice in Australia, India, Singapore, and Vietnam. Together, we are creating greater access to IBM technologies, expertise, and support for partners across ten APJ markets, enabling them to capture new growth opportunities and deliver greater value to their ecosystem and customers,” said Jaideep Malhotra, President, TD SYNNEX APJ.

Consistent framework, local execution

“With this expansion, we are extending our reach into additional markets while connecting with a broader set of partners looking to grow their IBM business. And through our program Select Blue, we’re providing a clear path to engage, specialize, and execute confidently, helping both new and existing partners enter new markets and accelerate revenue growth,” said Mark Martin, VP, Global Vendor Management, TD SYNNEX.

Execution across all markets will follow a globally consistent framework with local delivery, supported by scalable processes and performance accountability, the company said.