Klaviyo, the autonomous B2C customer relationship management (CRM) platform, has opened its Asia headquarters in Singapore, supported by the Singapore Economic Development Board (EDB) in what the company calls its most significant regional commitment to date.

The Singapore office opens with more than 25 staff as part of a 150-strong Asia Pacific team built with local leadership and infrastructure from day one. Klaviyo now serves more than 115,000 international customers, with APAC revenue growing at a double-digit rate, building on 35 per cent year-on-year revenue growth outside the Americas in the second quarter of 2026, part of a global revenue run rate of nearly US$1.5 billion.

Singapore shoppers are already embracing AI

New Klaviyo research conducted with more than 1,000 Singapore shoppers found that 76 per cent have used AI to help find or decide on a purchase in the past three months, and 51 per cent are open to AI agents making routine repurchases on their behalf. The same research found 58 per cent of shoppers would share more personal data in return for more relevant recommendations, while nearly half said what they want most is for brands to stop sending irrelevant messages and treat them as loyal customers rather than transactions.

Brian Kealey, Klaviyo’s APAC Managing Director, and Eric Fearday, Klaviyo’s Chief Revenue Officer, officiated the office opening, joined by Clare Lee, Vice President of Global Enterprises Division at the EDB.

“Singapore was a natural choice for our regional headquarters as it offers deep access to a skilled talent pool, strong connectivity across the region, proximity to a fast-growing customer base, and a maturing AI ecosystem that aligns with Klaviyo’s strategic focus,” said Kealey. “We are scaling our footprint to meet this demand — hoping to expand our regional team to more than 175 employees by the end of the year.”

EDB backs Klaviyo’s regional bet

“Through its Asia headquarters in Singapore, Klaviyo can leverage our robust digital infrastructure and consumer ecosystem to drive growth for brands serving Asia’s increasingly savvy consumers,” said Lee. “We welcome this investment that will create opportunities for our local talent, and look forward to partnering with Klaviyo as it builds its regional presence from Singapore.”

Klaviyo provides brands a real-time, lifetime view of every customer across every interaction, purchase and preference, fed by more than 350 native integrations, powering personalised and autonomous communications through email, WhatsApp and customer service.

“The growth gap for brands in Asia is a data gap. Customers here move fast, expect personalisation, and have no patience for brands that treat them like a transaction,” said Brian Kealey, APAC Managing Director, Klaviyo.