Protaige, a Singapore-headquartered autonomous AI marketing platform, has launched publicly and introduced Maia, billed as the world’s first AI Account Director designed to operate within the communication channels marketers already use, including email, WhatsApp, Slack, and video meetings.

Founded by veterans with experience running global campaigns for brands including Adobe, SAP, and Coca-Cola, Protaige is built to orchestrate the full marketing lifecycle from briefing and strategy through to content production and campaign execution within a single system rather than through a series of disconnected AI tools.

Brand DNA technology

At the core of the platform is a proprietary Brand DNA layer, which encodes brand strategy, visual identity, tone, audience nuance, and governance rules to ensure every output is on-brand at scale. Protaige brings together nearly 200 tools across 30 categories to coordinate intelligence, production, governance, and distribution through a unified orchestration layer.

Early traction

Since entering beta in November 2025, Protaige has attracted over 1,000 brands and secured US$1 million in funding. The company has received early recognition including Best Newcomer at the Global Startup Awards and a top-five ranking on Product Hunt.

While many AI tools solve individual tasks, they add complexity for teams to manage. Protaige removes that friction by orchestrating execution as one system. Maia operates inside existing communication and collaboration channels, connecting the stack, executing the work, and delivering outputs without requiring marketers to learn another AI tool, said Chrissy Lim, Co-Founder and CEO, Protaige.