Salesforce has announced broad enterprise adoption of its Agentforce 360 platform in Singapore, with six organisations — including Kaplan, StarHub, INSEAD, Panasonic Asia Pacific, HEPMIL Media Group and Singapore Global Network — deploying the platform to automate workflows and improve customer engagement.

The announcements were made at Agentforce World Tour Singapore 2026 on 14 May, where Salesforce also revealed plans to open an AI Innovation Hub at its Singapore office in June and launch Data and AI Centres of Excellence with Accenture, PwC Singapore, and Huron later this year.

IDC Projects S$78.4 Billion Economic Impact by 2030

New IDC research commissioned by Salesforce projects that cumulative agentic AI spend in Singapore will reach S$32 billion by 2030, generating a total economic impact of S$78.4 billion. The figures underpin Salesforce’s push to position Singapore as a regional hub for enterprise AI deployment.

“The momentum behind Agentforce 360 shows that businesses are moving past experimentation to value realisation. Singapore is well positioned to lead this shift to an agentic AI future.” — Paul Carvouni, Senior Vice President and General Manager, Salesforce ASEAN

Customer Deployments Span Education, Media and Telco

Kaplan Singapore is using Agentforce to automate admissions document screening and will deploy it for real-time student enquiry responses. INSEAD has deployed an AI agent to provide 24/7 FAQ support and course recommendations on its website and student portal. Panasonic Asia Pacific, which first deployed Agentforce in the Philippines in 2025, has since expanded the platform to Vietnam, Cambodia, and Thailand.

StarHub has rolled out Slack across the organisation as an AI-integrated collaboration layer, while HEPMIL Media Group runs its end-to-end operations on Salesforce, including Sales Cloud, MuleSoft, Slack, and Tableau. Singapore Global Network, a division of the Economic Development Board, is deploying Data 360 to unify member data ahead of an agentic AI migration.

AI Innovation Hub and Partner CoEs Coming This Year

The AI Innovation Hub, opening in June, will provide space for customer demonstrations, Agentforce activations, and AI fluency training. The partner-led Centres of Excellence with Accenture, PwC Singapore, and Huron will serve as joint innovation and capability development hubs. Salesforce also plans to extend Data and AI CoEs to Thailand, the Philippines, and Indonesia before the end of the year.

The developments build on Salesforce’s previously announced commitment to invest US$1 billion in its Singapore business through 2030, made in 2025.