ShopBack has partnered the Singapore Tourism Board (STB) to launch a cross-border travel campaign aimed at making trips to Singapore more rewarding for Malaysian travellers. The collaboration, which runs from 28 November 2025 to end-March 2026, will offer upsized Cashback, exclusive perks and giveaways on bookings made through the ShopBack platform.

Operating under the tagline “Syok Jalan, Syok Lagi Cashback”, the campaign targets a broad spectrum of Malaysian visitors — from young professionals planning short getaways to families seeking attractions for the school holidays. The initiative is part of ShopBack’s wider strategy to link tourism partners, merchants and consumers through performance-driven marketing.

Upsized Cashback From Major Travel Partners

At launch, Malaysian users will be able to earn enhanced Cashback when booking hotels, attractions and experiences in Singapore. Key partners include Klook, Traveloka, IHG Hotels & Resorts, Expedia and Booking.com.

According to ShopBack, travellers can receive up to 12% Cashback on selected accommodation and activities. For instance, users will earn 9.5% Cashback on Klook when booking tickets to attractions such as the Singapore Zoo, and 9% Cashback on Traveloka for visits to Gardens by the Bay. The offerings are designed to help visitors maximise value as they explore Singapore’s attractions and neighbourhoods.

ShopBack and STB will also run joint marketing initiatives featuring travel content creators and targeted promotions. These efforts will be used to spotlight the variety of experiences available in Singapore, from family-friendly attractions to new dining and lifestyle options.

Reaching High-Intent Travellers in Malaysia

STB said the partnership allows it to reach ShopBack’s 8.5 million users in Malaysia, enabling the tourism board to engage high-intent audiences in a measurable and cost-effective way. Malaysia remains one of Singapore’s strongest markets, ranking third globally for visitor arrivals this year.

Vincent Wong, General Manager of ShopBack Singapore and Malaysia, said the partnership would allow the platform “to reward our Malaysian users in new, meaningful ways” as they plan their trips to Singapore.

Terrence Voon, Executive Director for Southeast Asia at STB, said the collaboration aims to highlight the “diverse range of experiences in Singapore”, helping Malaysian visitors get more value from their trips during the year-end travel season and into early 2026.

Expanding ShopBack’s Role in Travel and Tourism

The collaboration underscores ShopBack’s growing role as a platform facilitating partnerships between public agencies and private-sector brands. It builds on the company’s experience in co-funded, performance-based marketing campaigns that aim to drive measurable outcomes for tourism boards and merchants.

Beyond Cashback for online purchases, ShopBack is expanding its ecosystem of tools to support in-store and experiential spending. These include ShopBack Pay for in-store discounts, ShopBack Play for activities and experiences, and ShopBack Plus for members seeking higher-tier rewards. ShopBack said these features help users save seamlessly across more categories of everyday spending.

The ShopBack–STB campaign will continue through March 2026, with additional offers and partner collaborations expected to roll out progressively. Both organisations plan to monitor engagement and conversion trends as they look to stimulate sustained cross-border tourism between Malaysia and Singapore.