In a bid to tackle the rising tide of cyber threats, StarHub has partnered with the Singapore Police Force (SPF) to launch a public education campaign aimed at enhancing vigilance against scams. The initiative comes as scam cases in Singapore surged by 46.8% over the past year, rising from 31,728 in 2022 to 46,563 in 2023.

A Series of Scam Masterclasses

At the heart of the campaign is a series of Scam Masterclasses, which are designed to engage viewers from all walks of life. These videos, each portraying a common scam scenario, aim to educate the public on the growing sophistication of cybercriminals. By highlighting tell-tale signs of scams, the Masterclasses seek to arm viewers with the knowledge and practical tools needed to outsmart scammers, thereby fostering a more secure digital environment.

“StarHub is deeply invested in the security and wellbeing of our community,” said Hoo Chuan-Wei, Chief Information Security Officer at StarHub. “Our commitment goes beyond merely safeguarding data; it’s about fortifying the digital landscape to protect every individual. This cybersecurity campaign reflects our dedication to empowering Singaporeans with critical awareness and insights to effectively combat scams and cyber threats. Through this campaign, we hope to play our part in cultivating a more vigilant and resilient digital community.”

Leveraging Expertise and Technology

The campaign leverages the expertise of the SPF in combating cybercrime, featuring content that reflects the evolving nature of scams, including the use of voice-changer AI. An ethical hacker is showcased in the Masterclasses, revealing common tactics used in impersonation, job, and authority scams.

“All of us must be prepared that scams and cybercrimes will continue to evolve and we may encounter them anytime. We must not let our guard down and always remain vigilant in our fight against them. One simple way is to always Stop and Check if it’s a scam whenever in doubt. The Singapore Police Force will continue to work closely with our partners and stakeholders to educate the public on the various types of scams and cybercrimes to safeguard our community,” said Senior Assistant Commissioner of Police Devrajan Bala, Director of the Scam Public Education Office (SPEO) in the Singapore Police Force.

Starting today, the Masterclasses will be available across multiple platforms, including StarHub’s official website, retail stores, and social media channels such as YouTube, Instagram, and Facebook. Additionally, the videos will be broadcast on popular StarHub TV channels like Hub E City, Hub Sports, and AXN. By leveraging these diverse channels, StarHub and SPF aim to empower as many people as possible with the knowledge to identify and counteract cyber threats.