Trust Launches Singapore’s First Fully Digital Elevated Banking – Introducing Trust+

Trust has introduced Trust+, Singapore’s inaugural fully digital elevated banking experience. It offers customers automatic qualification, exclusive rewards, benefits, and a differentiated app experience for maintaining a minimum balance of S$100,000.

“Trust+ is Singapore’s first fully digital elevated banking experience. Levelling up to Trust+ is easy, transparent and rewarding. Building around customer feedback, we’ve created a unique programme and are confident that customers will enjoy the wide range of benefits it offers.”

Michal Bialer, Chief Product Officer at Trust

What you should know

  • Automatic Qualification: No application forms or calls required; eligible customers seamlessly transition to Trust+.
  • Enhanced Privileges: Trust+ members enjoy a bonus tier of interest, exclusive rewards, a distinctive app theme, and priority customer service.
  • Balance Bonus Rate Integration: The previously introduced Balance Bonus Rate is now part of Trust+, providing additional incentives for maintaining a minimum S$100,000 average daily balance.
  • Curated Rewards and Benefits: Trust+ members gain access to special discounts, memberships, and deals from entertainment, lifestyle, and dining partners.

“We are excited to deliver another innovative market-first in Singapore with Trust+. Alongside this, we now offer a wide range of products and services including savings, credit cards, supplementary cards, loans, insurance and of course an extensive benefits ecosystem. What brings all of this together is a delightful and innovative customer experience that is easy, transparent and rewarding.”

Dwaipayan Sadhu, Chief Executive Officer at Trust

Trust’s Trust+ marks a significant milestone in the banking sector by providing a fully digital elevated experience. With automatic qualification, enhanced privileges, and integrated bonus rates, Trust+ aims to deliver an easy, transparent, and rewarding banking journey. The institution plans to roll out more rewards and benefits in the future, promising an even more elevated experience for its members.

Author

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