Google has revealed its Year in Search 2023 lists for Singapore, highlighting the people, topics, events, and places that captured local attention. The trends reflect a focus on must-go events, coping with rising costs, and a continued fascination with Artificial Intelligence (AI).

What you should know

• Singaporeans prioritize experiences amidst rising living costs, utilizing CDC and GST vouchers (#1 and #10 on Trending SG News).
• Swifties’ fervor for Taylor Swift’s The Eras Tour and the cultural phenomenon “Barbenheimer” from Oppenheimer and Barbie’s same-day release (#1 Trending International Personalities).
• A year of triumphs with Michelle Yeoh making history at the Oscars and farewells to Coco Lee, Matthew Perry, Sim Wong Hoo, and Timothy Nga.
• Singaporeans stay informed on global events, including generative AI trends, the War in Israel and Gaza, Turkey Earthquake, Abby Choi’s murder, and the Titan submersible implosion (#1 and #4 Trending International News).
• YouTube’s top trending videos showcase local content, including CNA’s live Polling Day broadcast, Singapore Airlines’ in-flight meal preparation, and local creator Naomi Neo building her dream glass house.

In 2023, Singaporeans navigated a dynamic landscape, seeking joy in experiences, celebrating cultural phenomena, mourning losses, and staying informed about global events. Google’s Year in Search reflects a resilient and diverse community engaging with a variety of topics, from entertainment and technology to social issues and world affairs.