WhatsApp users in Singapore can now pay local businesses directly from their chats on the app, thanks to a new payment feature rolled out by the messaging giant. The new service, supported by payments provider Stripe, allows Singapore residents with a registered WhatsApp number to pay using credit, debit cards or PayNow, without having to leave the app or use another payment method.

According to Stephane Kasriel, Head of FinTech at Meta, the feature will transform the way people and businesses connect on WhatsApp. “This seamless and secure experience will transform the way people and businesses in Singapore connect on WhatsApp,” he said.

Sarita Singh, regional head and managing director for Southeast Asia at Stripe, said that the feature would benefit both businesses and customers in Singapore. “Businesses can now expand their revenue streams and access a wider customer base, while customers can make payments conveniently knowing that their payment details are secure,” she said.

The new payment feature is available to local businesses using the WhatsApp Business Platform, with launch partners Vonage, Gupshup, 360dialog and Wati.io providing business solution services to interested local businesses. The feature will be rolled out to more businesses in the coming months.

WhatsApp’s in-chat payment feature is expected to significantly streamline payment processes for businesses and their customers, making transactions more convenient and secure. The company has said it is excited to see how the service helps people and businesses connect on WhatsApp, and plans to introduce the feature to more countries in the future.