Adobe has introduced a new family of generative artificial intelligence (AI) models called Adobe Firefly. The first application of this new technology will focus on image and text effects, which will be integrated into Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express workflows. Adobe Firefly will be part of a series of new Adobe Sensei generative AI services across Adobe’s clouds.

Over the past decade, Adobe has been innovating with AI, delivering hundreds of intelligent capabilities through Adobe Sensei into applications that hundreds of millions of people rely upon. These innovations are developed and deployed in alignment with Adobe’s AI ethics principles of accountability, responsibility, and transparency.

David Wadhwani, president of Digital Media Business at Adobe, said that “Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive, and powerful.”

Adobe Firefly will provide creators with superpowers to work at the speed of their imaginations. With Firefly, everyone who creates content, regardless of their experience or skill, will be able to use their own words to generate content the way they imagine it. This includes images, audio, vectors, videos, and 3D to creative ingredients, such as brushes, color gradients, and video transformations.

Adobe launched a beta for Firefly, showcasing how creators of all experience and skill levels can generate high-quality images and amazing text effects. The first applications that will benefit from Adobe Firefly integration will be Adobe Express, Adobe Experience Manager, Adobe Photoshop, and Adobe Illustrator.

To ensure that the content generated by Adobe Firefly is safe for commercial use, Adobe’s first model, trained on Adobe Stock images, openly licensed content, and public domain content where copyright has expired, will focus on images and text effects. Future Adobe Firefly models will leverage a variety of assets, technology, and training data from Adobe and others.

Adobe is designing generative AI to support creators in benefiting from their skills and creativity. This includes helping creators work more efficiently and developing a compensation model for Adobe Stock contributors. Additionally, Adobe is advocating for open standards using CAI’s open-source tools that are free and actively developed through the non-profit Coalition for Content Provenance and Authenticity (C2PA).

Overall, Adobe Firefly is designed to provide creators with the tools they need to work more efficiently and generate content that is safe for commercial use. Adobe is planning to make Adobe Firefly available via APIs on various platforms to enable customers to integrate into custom workflows and automations.

Mark Ko

Mark Ko

Besides tech, I love chicken rice. Point me in the right direction and I'll go and try it. :)
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