Adobe has made a groundbreaking announcement with the unveiling of Generative Fill in Photoshop. This innovative feature brings the power of Adobe Firefly generative artificial intelligence (AI) directly into design workflows, introducing a magical new way for users to work with images. By leveraging simple text prompts, designers can now easily add, extend, or remove content from images non-destructively in a matter of seconds.

Generative Fill represents a major milestone for Adobe, as it marks the first integration of Firefly with a Creative Cloud application. However, it is just the beginning of an exciting roadmap that will revolutionize workflows across Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express. With over a decade of AI innovation through Adobe Sensei, the company has consistently delivered intelligent capabilities that empower millions of users worldwide.

Firefly, Adobe’s family of creative generative AI models, was launched just six weeks ago, initially focusing on the generation of images and text effects. Since then, it has become one of Adobe’s most successful beta launches, with users generating over 100 million assets. The latest expansion of Firefly introduces support for vector recoloring and generative fill, further enhancing its precision, power, speed, and ease of use.

One of the distinguishing features of Firefly is its ability to generate commercially viable, professional-quality content. The AI models are trained on Adobe Stock images, openly licensed content, and other public domain materials without copyright restrictions. Enterprises can also extend Firefly with their own creative collateral, allowing them to generate content that incorporates their own images, vectors, and brand language. This integration of Firefly across Adobe Experience Cloud applications will significantly accelerate content supply chain production for marketing organizations.

Ashley Still, the Senior Vice President of Digital Media at Adobe, expressed her enthusiasm about the integration of Firefly into creative workflows, stating, “By integrating Firefly directly into workflows as a creative co-pilot, Adobe is accelerating ideation, exploration, and production for all of our customers.” This seamless integration enables users to bring their creative visions to life at the speed of their imaginations.

The integration of Generative Fill within Photoshop’s core tools introduces entirely new creative workflows that combine AI capabilities with precise creative control. This synergy empowers designers to supercharge their ideation processes while ensuring production-quality content creation. Generative Fill automatically matches perspective, lighting, and style, enabling users to achieve astounding results while reducing tedious tasks.

Creativity knows no bounds with Generative Fill. By leveraging natural language and concepts, designers can generate digital content in seconds, easily adding, extending, or removing elements from images with simple text prompts. Moreover, Generative Fill allows for non-destructive editing, enabling rapid iteration through a myriad of creative possibilities. Designers can explore off-the-wall ideas, ideate different concepts, and produce countless variations of high-quality content at an unprecedented rate.

Generative Fill is not only available as a desktop beta app within Photoshop but also as a module in the Firefly beta app on the web. This web tool provides users with additional flexibility and accessibility to harness the power of Generative Fill and explore its capabilities.

As a company committed to customer-centric innovation and AI ethics, Adobe ensures transparency in content and data. Generative Fill supports Content Credentials, which play a vital role in identifying whether a piece of content was created by a human, AI-generated, or AI-edited. Similar to nutrition labels, Content Credentials remain associated with the content wherever it is used, published, or stored, allowing for proper attribution and helping consumers make informed decisions about digital content. The development of this technology is credited to the Content Authenticity Initiative, which Adobe founded and recently surpassed 1,000 members.

In addition to the introduction of Generative Fill, Adobe has also rolled out several other enhancements to Photoshop. New features such as Adjustment Presets, Contextual Task Bar, Remove Tool, and Enhanced Gradients offer users enhanced capabilities and accelerated creative workflows, allowing for complex edits and the creation of unique designs while saving valuable time.

While Generative Fill is currently available as part of the Photoshop desktop beta app, it is expected to be generally available in the second half of 2023. This highly anticipated feature will undoubtedly transform the way designers work, providing them with an unprecedented level of creative freedom and efficiency.

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