Fitbit Introduces Charge 5, the Latest Health and Fitness Tracker that Redefines Strength

Fitbit Introduces Charge 5, the Latest Health and Fitness Tracker that Redefines Strength

This past year, many have endured sickness, loss, increased stress and changes with sleep, diet and exercise. As a result, most have been forced to become stronger and more  resilient. But strength has taken on a new meaning and being strong in today’s world is more than what you  can lift or how fast you can run. It’s also what the mind and body can handle.  

As the company’s approach to strength evolves, Fitbit is introducing the Fitbit Charge 5, Fitbit’s most  advanced health and fitness tracker, to help keep a pulse on user’s fitness, stress, heart health, sleep and  overall wellbeing – all in a thinner, sleek design. With a brighter, colour touchscreen and up to seven days  of battery life (varies with use), Charge 5 delivers the convenience features needed to focus on what’s most  important. 

And, with six months of Fitbit Premium included,1 users will get deeper insights, actionable guidance and a  range of more than 500 workouts, plus mindfulness and nutritional content to empower them to do what’s  best for their bodies each day.  

Sweat the smart way 

With Fitbit Premium’s new Daily Readiness experience, coming soon to Charge 5, as well as Sense, Versa  3, Versa 2, Luxe and Inspire 2 devices, users can understand if their body is ready for a workout or if they  should prioritise recovery instead. Each morning, users will receive a score based on their fitness fatigue  (activity), heart rate variability (HRV) and recent sleep. They will also get an analysis of what impacted their  score, and suggestions like a recommended target Active Zone Minutes goal, along with Premium content  to help them make the best decisions for their body. Charge 5 also includes built-in GPS, 20 exercise  modes, automatic exercise recognition and an estimate of one’s V02 max. Plus, with Premium, users can  access more than 200 workouts from certified trainers and popular brands like Daily Burn, barre3, obé and  new high energy workouts from LES MILLS. 

Reduce your stress and relax your mind 

During 2020, a record-high 40% of adults said they experienced a lot of stress. To help users better manage  stress, Charge 5 is Fitbit’s first tracker to include an EDA sensor, which measures the body’s response to  stress through tiny changes in the sweat glands from one’s fingers. Fitbit first launched EDA last fall with  Fitbit Sense and have found 70% of users reduced their heart rate during a two-minute EDA Scan session,  showing these tools can help reduce stress.2 

With Charge 5, users also get a Stress Management Score in the Fitbit app, so they can see each morning  if they’re mentally ready to take on more challenges, or if they need to recharge. With Premium, users get  access to more than 300 meditation and mindfulness sessions from brands and experts, like Ten Percent  Happier and Mindful Method by Deepak Chopra to help them manage stress. Fitbit is also announcing a  partnership with Calm, the #1 App for Sleep, Meditation and Relaxation, which will soon provide Premium  members with access to Calm content.3 

Deep dive into your holistic health  

Fitbit is also helping users prioritise their heart health. Atrial fibrillation (AFib) is the world’s most common  heart rhythm condition, and since launching the ECG app on Sense, users have taken more than four  million assessments. The ECG app will be available soon on Charge 5,4 bringing a critical tool to more  people at a more approachable price. Charge 5 also tracks one’s heart rate 24/7 and provides notifications  when one is above or below their personal ranges, and while many factors can affect one’s heart rate, a  high or low heart rate may be an indication of a heart condition that requires medical attention.  

In addition to managing users’ heart health, Charge 5 provides a holistic view of other key wellness metrics  via the Health Metrics dashboard in the Fitbit app, including breathing rate, skin temperature variation and  SpO2.5 With Premium, users can also track long-term trends and personal ranges. 

And because sleep is also critical to one’s wellbeing, users will continue to receive industry-leading sleep tools like daily Sleep Score, Sleep Stages and SmartWake alarms. Premium members also receive a  deeper analysis and guidance to improve sleep quality.  

Designed for convenience, performance, and comfort 

Beyond health and wellness support, Charge 5 delivers the convenience features one needs. With the  swipe of a finger, view stats, make contactless payments, receive/send notifications from/to a smartphone  (quick replies with Android only), and choose from 20 colourful clock faces to customise what information  you want to see most.  

Ten percent thinner than its predecessor, Charge 5 has an aerodynamic design and is optimised for  performance and engineered for a seamless fit. With a new AMOLED colour display, Charge 5 is Fitbit’s  first tracker with an always-on display option for added convenience to see stats or while training. The display is also two-times brighter than its predecessor making it easy to see stats on sunny days. Users  can also switch up Charge 5’s look at any time, choosing from lightweight silicone infinity bands, breathable  sport bands, plush nylon hook and loop bands, and hand-crafted premium Horween leather bands.  

Charge 5 will be available for SGD $288 in Singapore starting 4 October 2021, which includes a six-month  Premium membership (for new or returning customers). Beginning today, pre-order Charge 5 online at  Fitbit.com and Charge 5 will be available at major retailers such as Best Denki, Challenger, Courts, E Gadget, Gain City, Harvey Norman, online at Amazon and Fitbit’s Official Store on Lazada and Shopee. 

1 For new and returning Premium members only. T&Cs apply. Premium content may not be available in all locales and may be in  English only.

2 Based on aggregated and anonymous global data from 10,000 Fitbit Sense users who were 18+ from Dec. 2020 – Jan. 2021.

3 Calm content only available in English, Spanish, Portuguese, French, German, Japanese, and Korean.

4 The Fitbit ECG app will be available soon on Charge 5 in select countries. Not intended for use by people under 22 years old. See  fitbit.com/ecg for additional details. 

5 The Health Metrics dashboard is not available in select markets and not intended for medical purposes.

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