/PRNewswire/ — Great Eastern and RebateMango have collaborated to launch a new dimension of rewards on UPGREAT, Great Eastern’s all-in-one rewards platform with an exciting and comprehensive range of dining, lifestyle and shopping rewards, as part of the leading insurer’s regional consumer strategy to engage its customers online.
Thorough this direct integration, Great Eastern’s UPGREAT members will experience a new seamless journey and the opportunity to receive more UPGREAT points when they shop at over 500 localised retailers such as Shopee, Agoda, AliExpress, Booking.com, Lazada and more. This smooth and easy shopping access allows users to earn UPGREAT points, which can then be exchanged for KrisFlyer miles, Shell Select vouchers, GrabFood vouchers, dining vouchers from various food establishments and other attractive rewards, bringing greater value to users as they earn more by shopping. UPGREAT presently has 168,000 members in Singapore and the app is free for anyone to join and is not restricted to Great Eastern policyholders.
RebateMango, which powers the retailer access within the UPGREAT app, has been available as a rewards shopping platform for over three years, providing users with a choice of rewards such as cashback, air miles and loyalty points whenever they shop online. Currently available in four markets, RebateMango was previously available strictly on the RebateMango platform, and has now moved into Business-to-Business solutions as well with UPGREAT by Great Eastern as the first partner to launch.
The partnership provides UPGREAT members with a seamless and rewarding online shopping experience. By using RebateMango to power the merchant offerings, UPGREAT members simply need to open the app, select the retailer and start shopping to earn UPGREAT Points. At the same time, it allows UPGREAT to enjoy easy scalability in their offering to users.
Ryan Cheong, Managing Director of Digital for Business, Great Eastern, said: “We are pleased to collaborate with RebateMango to bring a vast selection of retailers onto UPGREAT and provide a wider range of attractive options for the users of UPGREAT app to earn UPGREAT Points. As we look to launch UPGREAT across the region, we will continue to work with RebateMango and like-minded partners to engage our members in new and exciting ways.”
Paul Koh, Co-Founder of RebateMango added: “Partnerships are a big part of our business and providing Great Eastern with our solution is just another way of helping them to achieve their objective of a more rewarding shopping experience for UPGREAT members. We are delighted to have a partner like Great Eastern – the integration was seamless and we look forward to coming up with more innovative solutions to bring greater value to them and other partners alike.”