Snowflake partners with M1 to support digital transformation and enhance customer experience

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SINGAPORE, 6 May 2020 – Snowflake, the cloud data platform, has announced a partnership with leading local communications provider, M1 Limited (M1). Under the new partnership, M1 will utilise Snowflake’s cloud data platform to integrate their data into a single source of truth, avoiding conflicting data sources and enabling business teams to leverage data insights with confidence. 

“Our vision is for a digital transformation which will enable us to be more agile as an organisation. By partnering with Snowflake, we are able to leapfrog to an entirely new, fully digital, cloud-based business model that will not only deliver a greatly enhanced customer experience but transform our operations in terms of ease of use, efficiency and cost-effectiveness,” said Nathan Bell, Chief Digital Officer, M1.

M1, a subsidiary of Keppel Corporation, is Singapore’s most vibrant and dynamic communications company, providing mobile and fixed services to over two million customers. As M1 initiated its digital transformation journey to enhance its customer experience and digitalise its business, the company plans to use Snowflake’s powerful cloud-built data lake to understand and gain insights to customer requirements and cater to real-time demands, giving the business a holistic view of the customer journey and providing more personalised experiences.

“For this crucial initiative, we wanted the best-of-breed for all aspects of the project, rather than choosing a single vendor to provide everything. Snowflake has shown that from a single platform, they can meet our requirements for instant, secure and governed scalability. Being a digital business driven by data, Snowflake’s ease of integration will allow us to have access to all our data in real time, ensuring we can act with business agility,” added Nathan Bell.

“We are thrilled to have secured this partnership with M1,” said Geoff Soon, Snowflake’s managing director for South Asia. “Data is the key to any transformation programme, particularly in the telco space. We are looking forward to supporting M1 on their digital journey, and helping them deliver an enhanced, holistic customer experience.”

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