Snowflake appoints Geoff Soon as Managing Director of South Asia

Snowflake appoints Geoff Soon as Managing Director of South Asia

Snowflake, the data warehouse built for the cloud, has announced that Geoff Soon has joined the company as Managing Director, South Asia, effective immediately. He is responsible for establishing the region’s go-to-market strategy and scaling Snowflake’s adoption across verticals in the region.

Geoff is a senior executive with over 20 years of experience in the information technology industry and has a deep-rooted passion for growing businesses. He has spent his career in Asia and Australia building successful teams in the software industry that are focused on driving customer excellence.

Prior to joining Snowflake, Geoff led the ASEAN business for Cloudera, establishing a diverse, regional sales team and achieving consistent growth. He also worked for Cisco where he expanded the Data Center software business for APJ and was responsible for the GTM across five acquisitions.

‘Geoff is a significant addition to the Snowflake team,” said Snowflake Vice President of Sales, APAC, Peter O’Connor. “He brings a combination of deep software sales knowledge, strategic thinking and the proven ability to manage teams and growth across different verticals. We are looking forward to working with Geoff and are excited to have him on board to help Snowflake navigate through this rapid growth phase in South Asia.”

“I am thrilled to join Snowflake during exciting times like these,” said Geoff. “Snowflake has developed a disruptive, cloud-built data warehouse-as-a-service and the company’s number one value is to ‘put customers first’. Snowflake has a tremendous market opportunity in transforming how companies share data across and beyond their organisations. I look forward to working with the Snowflake team to serve our customers, grow our business and realise our mission of enabling every organisation to be data-driven.”