SINGAPORE, 30 October 2020 –Snowflake, the Data Cloud, has announced a partnership with, the leading retail measurement and targeted marketing platform for independent small retailers and CPG Brands. Under this collaboration, will leverage Snowflake to enhance data update performance across hundreds of millions of shopper transactions across small neighbourhood grocers in South-East Asia.

Founded in 2014, utilises Artificial Intelligence (AI), Machine Learning (ML), analytics, and big data technology to connect thousands of Point of Sales (POS) systems from independent small-medium grocery merchants with brands and suppliers of Consumer Packaged Goods (CPG). enables merchants and brands to leverage their data for credible and real time retail insights, and POS-based marketing automation. needs to access and process data from various PoS systems, especially when onboarding new merchants every month in different countries. We need a platform that can ensure high data quality in real-time, be able to analyse a diverse set of data using complex algorithms and allows us to scale to meet the growing needs of our clients. Snowflake’s platform provides the tools we need to securely integrate data from a vast network of merchants and retailers, and convert the data to actionable customer insights,” said Edward Yeh, Chief Technology Officer at

FMCG & Retail in Southeast Asia remains very fragmented and especially more so during the pandemic, hence neighbourhood stores provide an important sales channel for the CPG industry and consumers.  There is a need for merchants and brands to collaborate in real-time to achieve deeper data insights that can uncover more growth opportunities. With Snowflake, can now expand their data network via the Snowflake Data Cloud and be the platform that facilitates efficient data sharing and seamless retailer and brand interaction for targeted marketing and sales optimisation.

“We are glad that Snowflake’s platform can support small and medium businesses, help to increase their category sales, enhance the return of investments (ROI) in marketing, and improve shopper experience. Snowflake looks forward to supporting in enabling this partnership between merchants and brands,” said Geoff Soon, Snowflake’s Managing Director for South Asia.

“We have been successful in helping organisations scale their database ecosystem with Snowflake Data Cloud and is no exception. We are excited to be part of‘s efforts to bridge brands, retailers and customers through our simple, secure, and seamless cloud data platform,” said Elliot Jones, Snowflake’s Sales Director for Southeast Asia, Hong Kong and Macao.

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