Top 10 YouTube Ads that Singaporeans watched in the first half of 2019

Chinese New Year – The Bucket – Apple - YouTube

Google unveiled its YouTube Ads Leaderboard for the first half of 2019, showcasing a list of top 10 video ads that captured Singaporeans’ attention from January to June. This half-yearly list demonstrates the creativity displayed by brands and agencies, and the success of these ad campaigns through experimentations with video formats in dynamic ways.  

With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas, producing attention-grabbing and engaging ads to earn and hold viewer attention.  

Some themes observed from the leaderboard: 

YouTube Singapore Ads Leaderboard (Jan – June 2019)

No.YouTube TitleBrand Name
1Chinese New Year – The Bucket – AppleApple
2Merdeka Sayang Full MVGovSingapore
3What happens to my CPF savings when I turn 55?CPF Board
4Kinship – PUB Hari Raya 2019sgPUB
5Rise With the Tide (Second Warrant Officer Rice Lim)Republic of Singapore Navy
6GOMO Travel SIMSingtel
7TestsThe Learning Lab
8Explaining Full Subject-Based ReadingMinistry of Education
9How to Return your Tray | Mary ChongoPublic Hygiene Council
10Hari Raya and #HafandHafGovSingapore

Here’s the full list of the YouTube Ads Leaderboard