LG breaks new ground with its first colour transparent LED film at the Manulife Tower

LG Electronics (LG) has made tremendous strides in the world of digital signage by introducing a new colour transparent LED film. The remarkable signage comprises 72 LG Color Transparent LED Film in an 18 by 4 configuration and is achieved in collaboration with Manulife Singapore.

Unveiled at Manulife Tower that is located in the heart of Singapore’s Central Business District, the signage blends seamlessly with the glass wall at Manulife’s Client Service Centre. It also strategically faces the sidewalk of a busy intersection and an exit of a train station that enjoys high foot traffic. By displaying interactive contents in vivid colors, LG’s innovative color transparent LED film attracts and engages with passersby, emphasizing Manulife brand’s obsession with interacting with people with creativity and energy.

Unique Signage Solution that Piques the Curiosity of Passersby

The LG Color Transparent LED Film is fitted with five kinetic motion sensors above to react as crowds walk past it. These sensors track the movements of passersby, and in turn activate the content to play. To engage the public in a more exciting way, multimedia contents are customized, with seasonal contents tailored accordingly to various local festivities such as Chinese New Year, Hari Raya, Mid-Autumn Festival, Christmas and more.

“At Manulife, we are keen to create any opportunity for people to actively participate and interact with us. With our recent purchase and move into our very own Manulife Tower, we just had to create an experience that is captivating enough for people to want to visit our new home again in the business district, said Kwek-Perroy Li Choo, Chief Customer & Transformation Officer, Manulife Singapore. “We were looking for a solution that allows us to keep natural light shining into our Client Service Centre, whilst at the same time give us an unconventional space on which media content can be strategized, customized, and served to passersby to surprise them. Imagine our delight when we discovered the LG Color Transparent LED Film technology. With individual interactive sensors and speakers, each passerby will enjoy a sensory experience of both sound and light as they walk by.”

Reimagining Digital Signage for Limitless Installation Possibilities

Marking LG’s commitment to move the digital signage industry forward by offering differentiated solutions for various verticals, the LG Color Transparent LED Film is a revolution in display technology. With this solution, businesses can explore new and creative options to maximize spaces for better consumer engagement.

The next-generation LG Color Transparent LED film can be conveniently installed as it is self-adhesive, easily attaching on glass surfaces without any complicated construction. When transformed into a vivid digital canvas, the color transparent LED film delivers a wide range of colors using a 24mm pitch to display brand logos, pictograms, pictures and even entire videos in various color combinations.

The LG Color Transparent LED Film also supports curvatures up to 1,100R concave to allow greater flexibility and customization for curved glass or window applications. With a high transparency of 73 per cent, various signage designs can be achieved without altering the original design of the building exterior. When the LED is switched on, the film displays content and information as digital signage, while providing a see-through view with superb transparency. When it is turned off, the film is unnoticeable, blending into the glass completely.

“With consumers becoming increasingly sophisticated, companies constantly seek new ways to design integrated experiences in order to attract their attention and heighten brand engagement,” says Mr. Shawn Han, Managing Director at LG Electronics Singapore. “A standout technology in the ever-evolving digital signage market, the LG Color Transparent LED Film offers companies like Manulife Singapore to create innovative applications with a unique and effective approach, in turn capturing the attention of their target audiences.”