According to a Kaspersky Lab survey, when it comes to cybersecurity, the complexity of IT infrastructure is the factor that’s putting the most pressure on CISOs. Complexity widens the attack surface – it makes the protection of every aspect of infrastructure even more difficult, as it requires specific cybersecurity measures. As a result, cybersecurity providers may need to develop in-depth expertise in particular domains to offer customers specialised IT security solutions and services.
Through the Kaspersky United program, partners can maintain and monetise their specialisations across different status levels (Registered, Silver, Gold and Platinum) in one or several domains: by solution (hybrid cloud security, threat management and defence, or fraud prevention), or by services, such as managed service provider, managed detection and response provider, or authorised training centre.
Certification in different skills or techniques can also help partners drive sales, by demonstrating to customers that they are experts in their particular areas of need.
“The channel is being transformed to meet customers’ expectations, with new service offerings and business models emerging,” – Ivan Bulaev, Head of Global Corporate Channel, at Kaspersky Lab comments. “For example, system integrators have established security operation centres in their data centres and offer them as a service. We are also seeing companies specialise in niche areas, delivering very specific expertise in SaaS form, such as threat intelligence platforms. We also see more and more small and medium customers moving to an IT outsourcing model and MSP business growth following this pattern. To help the channel work effectively, as a vendor, we need to take these trends into account and create conditions in which each of our partners will find opportunities to develop and provide customers with the best solutions and services. That’s what we want to support through Kaspersky United”.
Within the program, partners will also get comprehensive support and privileges from Kaspersky Lab, including:
- Compelling monetary rewards including significant upfront discounts, rebates on target achievement, proposal-based marketing development funds
- Specialist partner rebates of up to 20%
- Priority presales and implementation support
- Marketing and sales toolkits
- Education materials, online and offline training sessions and workshops
“In light of recent high-profile breaches such as the SingHealth cyberattack and KrisFlyer account exposure, this is an especially crucial time for businesses to work with a trusted managed security service provider to empower their security organisations with people, processes and technology to secure important assets and data. We are delighted that our Kaspersky Partner Program will support and enhance the security posture of our partners, enabling them to better safeguard and build trust with their customers,” said Yeo Siang Tiong, General Manager, South East Asia, at Kaspersky Lab.
The next phase of the program will see Kaspersky Lab update the partner portal, where a variety of valuable information can be found, such as whitepapers, webinars, competitive comparisons, and certifications. New partners will gain access to specially designed Partner Onboarding training, and assets to ensure newcomers have all they need to start selling and earning more quickly.
“The new Kaspersky Partner Program is a very innovative tool for a Partner thanks to the structure of specialisations, the commercial technical skills recognised as an important differentiator on the market and the constant support that the vendor guarantees. For us at Alfa Group, a Kaspersky Platinum Partner for several years, the new channel program is a testimony to Kaspersky Lab’s continued investment in its partner community by recognising even more quality, expertise and joint business opportunities,” said Fabrizio Mancini, Sales Director, ALFA SYSTEM S.P.A.
Kaspersky United is available as of January 1, 2019. To become a Kaspersky Lab partner or achieve a specialisation, please visit the portal.
