Your next GoPro might say “Made in the USA”
GoPro Inc. intends to move its US-bound camera production from China back to the US by summer 2019.
However, camera production catered for other regions will remain in China.
According to GoPro’s press release, the move is “to mitigate the potential impact of inclusion on any new tariff lists.”
GoPro’s Executive Vice President and CFO, Brian McGee said:
“Today’s geopolitical business environment requires agility, and we’re proactively addressing tariff concerns by moving most of our US-bound camera production out of China. We believe this diversified approach to production can benefit our business regardless of tariff implications.”
He added, “It’s important to note that we own our production equipment while our manufacturing partner provides the facilities, so we expect to make this move at a relatively low cost.”
Whether or not future GoPro products will be made in the US or China, it does not matter to the consumers. One thing that the consumers care is about the pricing.
Will the US-made GoPro be more expensive than the ones offered in other regions? Or will it be the same, which would probably make international consumers unhappy?
We don’t know for sure but for now, we can only wait and see.