The latest Garmin’s fitness tracker comes with two Princess-inspired designs, a customisable colour screen, swim-friendly bands and a battery that lasts more than 24 months.
According to Garmin, pairing the vivofit jr.2 with its app will unlock a whole new adventure for the kids.
In the Magical Kingdoms: A Disney Princess Adventure, the kids will play a part in helping Rapunzel and Flynn Rider to escape from Mother Gothel, partner Mulan to save the Emperor, and explore the Cave of Wonders with Princess Jasmine.
Their progress in the stories is tied to their activity goals, and the stages will gradually unfold as they meet and exceed their fitness targets.
Vice President of Global Consumer Sales, Dan Bartel said:
“We are excited to once again to bring the Disney magic to our wearables lineup with these new Princess-inspired fitness trackers,” said Dan Bartel, Garmin vice president of global consumer sales. “The Play like a Princess campaign celebrates kids who aren’t afraid to be bold, be daring, be kind and be different. It’s our hope to inspire and empower kids to do something cool, find adventure, and above all, keep moving.”
Previously, Garmin had partnered Disney to develop Star Wars, Minnie Mouse, and Marvel Avengers themed vivofit jr.2. Following the success of the predecessors, the Disney Princess-branded vivofit jr.2 could encourage more kids to stay active.
Senior Vice President, Games and Interactive Experiences of Disney Parks, Experiences and Consumer Products, Kyle Laughlin said:
“Based on the initial success we’ve seen with Star Wars, Minnie Mouse, and Marvel Avengers on the vívofit jr. 2, we know that pairing Disney’s unrivalled characters and content with Garmin wearables encourages kids to get active. The Disney Princesses make a great addition to this line and their stories make for exciting interactive adventures.”
In addition to tracking steps, sleep, and active minutes, kids can also use the vívofit jr.2 to engage in some friendly competition with their friends and family. Toe-to-Toe step challenges let kids sync with nearby friends (or themselves) for timed step competitions. Parents can also play by downloading the Toe-to-Toe Connect IQ app to a compatible device. New family challenges let users connect with other families and compete in weekly step challenges for extra motivation to move.
Besides being an activity tracker, with the companion app, parents can also keep tabs on their child’s assign chores, and schedule reminder alerts that will alert the child through the wearable. Upon completing their assigned chores, parents can reward their child with virtual coins to redeem agreed-upon rewards.
The Disney Princess-themed vivofit jr.2 is retailing at $79.99 in the US. Though the release date for Asia has not been announced, parents can opt for the Star Wars-themed vivofit jr.2 here.