Beats releases 5 new products to celebrate 10 years of innovation

Time passes quickly, and with a blink of an eye, Beats is ten years old. And to commemorate its achievement, the Apple-owned audio brand has unveiled five new audio products including headphones and earphones. All of these products come in, what Beats called it, Defiant Black-Red colour. They are also equipped with the Apple W1 chip, which means it will connect seamlessly with your Apple products.

Beats Studio3 Wireless Headphones

Studio3 by Beats - 10 years celebration

At the top of Beats latest release is the premium Beats Studio3 Wireless headphones. It comes equipped with Pure Adaptive Noise Canceling (Pure ANC) function to keep noises and unwanted distractions out of your ears.

The Pure ANC works by actively locating external sounds to block them from affecting your audio experience. According to Beats, it also calibrates the audio in real-time to preserve clarity, range, and emotion.

With Beats’s Fast Fuel technology, a 10-minute charge can give users up to 3 hours worth of usage. A full charge can give users up to 40 hours of battery life and up to 22 hours with Pure ANC switched on.

It retails at S$478.

Key Features

  • Pure Adaptive Noise Canceling (Pure ANC) actively blocks external noise
  • Real-time audio calibration preserves a premium listening experience
  • Up to 22 hours of battery life enables full-featured all-day wireless playback
  • Apple W1 chip for Class 1 Wireless Bluetooth® connectivity & battery efficiency
  • With Fast Fuel, a 10-minute charge gives 3 hours of play when the battery is low
  • Pure ANC-off for low power mode provides up to 40 hours of battery life
  • Take calls, control music, and activate Siri with multifunction on-ear controls
  • Soft over-ear cushions for extended comfort and added noise isolation

What’s In The Box

  • Beats Studio3 Wireless headphones
  • Carrying case
  • 3.5mm RemoteTalk cable
  • Universal USB charging cable (USB-A to USB Micro-B)
  • Quick Start Guide
  • Warranty Card

Other Features

  • Bluetooth
  • Pure Adaptive Noise Canceling (Pure ANC)
  • ANC on/off function
  • Onboard call and music controls
  • Built-in volume control
  • Noise Isolation
  • Stereo Bluetooth
  • Wired playback via RemoteTalk cable
  • RemoteTalk cable with inline controls
  • LED Fuel Gauge
  • Charge via Micro-USB cable

Beats Solo3 Wireless Headphones

Solo3 by Beats - 10 years celebration

Next in line is the Beats Solo3 Wireless Headphones. Besides producing premium audio quality (let’s not forget the bass), it has up to 40 hours of battery life so that you don’t have to keep charging them every single day.

Unlike the Beats Studio3 Wireless Headphone, a 3-minute charge on the Solo3 will hand users a 3-hour playback.

It retails at S$398.

Key Features

  • Connect via Class 1 Bluetooth with your device for wireless listening
  • The award-winning sound and design you’ve come to love from Beats
  • Up to 40 hours of battery life for multi-day use
  • With Fast Fuel, 5 minutes of charging gives you 3 hours of playback when the battery is low
  • Adjustable fit with comfort-cushioned ear cups made for everyday use
  • Sleek, streamlined design that’s durable and foldable to go everywhere you do
  • Take calls, control your music and activate Siri with the multifunction on-ear controls

What’s in the Box?

  • Beats Solo3 Wireless headphones
  • Carrying case
  • 3.5mm RemoteTalk cable
  • Universal USB charging cable (USB-A to USB Micro-B)
  • Quick Start Guide
  • Warranty Card

Powerbeats3 Wireless Earphones

Powerbeats3 by Beats - 10 years celebration

Beats did not forget about the exercise enthusiasts. The Powerbeats3 Wireless Earphones are the excellent companion for workouts in various settings as it is sweat and water resistant.

Users can expect up to 12 hours of battery life. It does come with the Fast Fuel technology, but it’s not as effective as the Solo3 and Studio3. A 5-minute charge should give you enough juice for an hour-long workout.

It retails at S$268.

Key Features

  • Connect via Class 1 Bluetooth® with your device for wireless workout freedom
  • Up to 12 hours of battery life to power through multiple workouts
  • With Fast Fuel, a 5-minute charge gives you 1 hour of playback when the battery is low
  • Sweat and water resistance to handle tough training
  • Flexible, secure-fit earhooks maximise comfort and stability
  • Dynamic, high-performance sound pushes you to the next level
  • Take calls, control your music and activate Siri with RemoteTalk

What’s in the Box?

  • Powerbeats3 Wireless earphones
  • Eartips with four size options
  • Carrying case
  • Universal USB charging cable (USB-A to USB Micro-B)
  • Quick Start Guide
  • Warranty Card

BeatsX Wireless Earphones

BeatsX by Beats - 10 years celebration

The BeatsX Wireless Earphones lie in a sweet spot between casual and sporty. For S$70 less than the Powerbeats3, the BeatsX provides users with the wireless experience they want and same audio quality as its older brother.

People do wear BeatsX for workouts but do it at your own risk because Beats did not mention anything about it being sweat and water resistant.

The BeatsX can last up to eight hours of audio playtime. It also has the Fast Fuel technology. A 5-minute charge can give users, surprisingly, up to two hours of playback.

It retails at S$198.

Key Features

  • Connect via Class 1 Bluetooth®with your device for wireless listening
  • Up to 8 hours of battery life for when you’re on the go
  • With Fast Fuel, a 5-minute charge gives you 2 hours of playback when the battery is low
  • Variety of eartip options offer personalised comfort, and secure-fit wingtips provide stability
  • Flex-Form cable provides all-day comfort with easy purse and pocket portability
  • Authentic, clear acoustics deliver crisp sound fit for your life
  • Take calls, control your music and activate Siri with RemoteTalk

What’s in the Box?

  • BeatsX earphones
  • Eartips with four size options
  • Removable secure-fit wingtips
  • Pocket-sized carrying case
  • Lightning to USB-A charging cable
  • Quick Start Guide
  • Warranty Card

urBeats3 Earphones

urBeats3 by Beats - 10 years celebration

Last but not least for the 10-year celebration release is the urBeats3 Earphones. It is Beats’s surviving and most affordable wired earphones.

According to Beats, “urBeats3 feature a fine-tuned acoustic design via an axial-aligned driver to deliver an exceptional listening experience. This means that no matter what music you’re playing you’ll get optimised sound output. Laser precision venting provides micro-pressure balanced bass, while dual-chamber acoustics deliver synchronised sound and natural tonality across all types of music.”

In short, it delivers premium audio to your ears.

It retails at S$138.

Highlights

  • Fine-tuned acoustic design delivers an exceptional listening experience
  • Optimal ergonomic design for all-day comfort
  • Variety of eartip options provide an individualised fit for noise isolation
  • Secure-fit wingtips offer added stability and confidence during activity
  • Tangle-free flat cable, magnetic earbuds & carrying case provide easy portability
  • Take calls, control your music, and activate Siri with RemoteTalk
  • Available with a Lightning connector or 3.5mm audio plug.

What’s In The Box

  • urBeats3 Earphones
  • Eartips with four size options
  • Removable secure-fit wingtips
  • Pocket-sized carrying case
  • Quick Start Guide
  • Warranty Card

Other Features

  • With remote and mic
  • Inline call and music controls
  • Inline volume control
  • Noise Isolation

You can purchase any of these Beats products at all Beats authorised dealers or on Apple SG.

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Mark Ko

Besides tech, I love chicken rice. Point me in the right direction and I'll go and try it. :)

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