GfK
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Read more: Maximizing data driven business growth: GfK launches AI-supported intelligence platform “gfknewron”GfK, a leading provider of consumer and market intelligence, analytics and consulting services, has launched gfknewron, its integrated, AI-powered software platform. Using gfknewron, companies can now access market, consumer and brand data from a single source of truth to answer questions like: What was bought where and at what price?…
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Read more: 58% Of Consumers Acknowledge That Advertising Triggers Their Purchase Of SmartphonesAdvertising plays a critical role in triggering the purchase of smartphones, as acknowledged by 58 percent of respondents from a survey conducted across seven markets globally. Facebook advertising, in particular, was most frequently cited as the most influential media in making or changing decisions around smartphone purchases in four key…
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Read more: GfK Asia: Asia Pacific smartphone market declined 20% in value in first seven months of 2020Singapore, September 14, 2020 – Once robust and thriving, the Asia Pacific smartphone sector which had consistently turned in years of consecutive positive growth, has become a casualty of the COVID-19 pandemic. In January to July 2020, the smartphone market value shrunk by 20 percent to reach just over USD…
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