GfK
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GfK, a leading provider of consumer and market intelligence, analytics and consulting services, has launched gfknewron, its integrated, AI-powered software platform. Using gfknewron, companies can now access market, consumer and brand data from a single source of truth to answer questions like: What was bought where and at what price? Who bought it and why?…
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Advertising plays a critical role in triggering the purchase of smartphones, as acknowledged by 58 percent of respondents from a survey conducted across seven markets globally. Facebook advertising, in particular, was most frequently cited as the most influential media in making or changing decisions around smartphone purchases in four key markets – India, Indonesia, UK…
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Singapore, September 14, 2020 – Once robust and thriving, the Asia Pacific smartphone sector which had consistently turned in years of consecutive positive growth, has become a casualty of the COVID-19 pandemic. In January to July 2020, the smartphone market value shrunk by 20 percent to reach just over USD 119 billion—nearly USD 30 billion…
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