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GfK, a leading provider of consumer and market intelligence, analytics and consulting services, has launched gfknewron, its integrated, AI-powered software platform. Using gfknewron, companies can now access market, consumer and brand data from a single source of truth to answer …
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Advertising plays a critical role in triggering the purchase of smartphones, as acknowledged by 58 percent of respondents from a survey conducted across seven markets globally. Facebook advertising, in particular, was most frequently cited as the most influential media in …
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Singapore, September 14, 2020 – Once robust and thriving, the Asia Pacific smartphone sector which had consistently turned in years of consecutive positive growth, has become a casualty of the COVID-19 pandemic. In January to July 2020, the smartphone market …
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