DoubleVerify
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DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video. Through ViperBot, fraudsters strip the code…
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DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, has announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools to boost control and efficiency. With the expansion, DV now offers comprehensive brand measurement solutions…
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DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, has announced broad availability of DV Authentic Attention™. DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance — from the impact of an ad’s presentation to key dimensions of consumer…
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