DoubleVerify
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Read more: DoubleVerify Exposes ‘ViperBot,’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over $8 Million Each MonthDoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video. Through…
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Read more: DoubleVerify Unveils Expanded Brand Safety & Brand Suitability Integration with FacebookDoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, has announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools to boost control and efficiency. With the expansion, DV now…
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Read more: Now Available to Global Brands — DoubleVerify’s Authentic Attention™ Powers Campaign EffectivenessDoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, has announced broad availability of DV Authentic Attention™. DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance — from the impact of an ad’s presentation…
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