AppFlyer
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China-based eCommerce apps are rapidly rethinking global growth strategies, pulling back from the United States and ramping up investment in Western Europe, according to AppsFlyer’s newly released 2025 State of eCommerce App Marketing report. The most dramatic shift is seen in Germany, where iOS user acquisition (UA) spending jumped 170 per cent year-on-year between January…
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AppsFlyer, the global attribution leader, has released the 12th edition of its Performance Index, which ranks the top media sources in mobile advertising. The report found that while Google and Facebook continue to dominate the Performance Index, each network had different strengths: Google Ads rank number one when it comes to retention in Southeast Asia…
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