AppFlyer
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China-Based eCommerce Apps Shift Focus from US to Europe as Mobile Growth Strategies Evolve
China-based eCommerce apps are rapidly rethinking global growth strategies, pulling back from the United States and ramping up investment in Western Europe, according to AppsFlyer’s newly released 2025 State of eCommerce App Marketing report. The most dramatic shift is seen… Continue reading
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AppsFlyer: Google and Facebook Ad Networks Still Key To Retention and Remarketing in Southeast Asia
AppsFlyer, the global attribution leader, has released the 12th edition of its Performance Index, which ranks the top media sources in mobile advertising. The report found that while Google and Facebook continue to dominate the Performance Index, each network had… Continue reading
